Archives: Challenges

This week I discovered the many pros and the major curse of staying regular.

Since re-branding my blog1, I’ve been blogging to a steady schedule of Monday, Wednesday, Friday for new, authored content, with Pick of the Web linked-content on a Tuesday and Thursday.

Last week, I didn’t blog on Thursday and Friday as I was busy taking stock of things in my life. In those two days, my readership on the blog halved. Just three days when the blog was devoid of new content.

But worse than that, it’s stayed at a lower ebb and is only now (after 3 days back on the regular schedule) starting to pick back up towards its previous numbers.

Blogging regularly is great in terms of building an audience; if people know when you’re posting, they know when to come looking and they know what to expect from your blog. But beware of committing yourself to a schedule of posts you can’t sustain.

Much better to follow a simple, one-post-a-week formula (such as that employed brilliantly by Clive Davies-Frayne on Film Utopia), than it is to attempt daily posts that you can’t keep up, or to release new blog content in a scattershot manner whenever you feel like or are able to write it.

Work out what you can realistically achieve, define your schedule and stick to it. Staying regular is the key to creating value for the people who read your blog as religiously as you write it.

1. and myself, to a certain extent [↩]

Sometimes things run smoothly and beautifully and you feel like there’s a little monkey automatically greasing your wheels as you trundle along without having to think about it.

Sometimes you discover that the monkey’s been somewhat lackadaisical in its commitment to keeping the running smooth and things start to crunch and grind and slow you to a halt.

At times like these, it’s important to take a couple of days to pause and reflect on why things feel that way. While the answers may not always be simple, you’re always better to face them head-on than try to ignore them and plough on regardless.

Sooner or later, that monkey’s going to bite you in the butt. Pay attention, take regular stock and be honest with yourself and you’ll be able to get out of the way before it really sinks its teeth in.

For years the iconic sports brand have been telling us to ‘Just Do It‘. It works as a slogan because it’s short, it’s snappy and it’s easy to remember.

It also works because it’s true; the single best way to make anything happen is just to do it.

If you’re sitting around thinking of all the things you ought to be doing, you’ll never get anywhere. If there’s something to be done just get up and get on with it. The sooner you do, the sooner it’ll be done and you can get back to the other tasks on your To Do list1.

Even when it comes to big things, although you made need to break them down into smaller, more achievable chunks, you start down the road by simply taking that first step.

Yesterday, after much delay and dilly-dallying, I finally committed myself to attacking the 3 Peaks Challenge later this year. How? I contacted a journalist friend at my local paper and got them to run this piece on me to help me find a trainer.

Not only will I hopefully get some expert supervision and advice, but I’ve also announced the trip to the world in a way that will keep me honest, make me stick to my goals and motivate me to achieve what I’ve set out to do.

Expect more on the 3 Peaks and my journey towards it in the coming weeks. But, right now, what are you doing to “just do” today”?

1. or just chilling out [↩]