Archives: Challenges

Thanks to an unscheduled 10-day stay at the pleasure of various hospitals and doctors1, it’s been far too quiet on here.

Rest assured, normal service will resume after the weekend. Thanks for sticking with  me.

1. more on my journal site [↩]

Sometimes knowing when to stop trying to be the market leader is good for you.

Everyone wants to be Top Dog and we all want to be known as the go-to place for people to find our products or services. But there are times at which accepting that you’re not the biggest can be a distinct advantage.

Take MySpace, for example. Yesterday, I tweeted that they have release a new app to help musicians maintain their MySpace page and update their Facebook Fan Page at the same time. While I’m sure that MySpace is still smarting from being the go-to social networking site for a good couple of years way-back-when, they have now accepted that the vast majority of people use Facebook as their primary social networking tool.

The problem that MySpace faces is that while it’s ingeniously designed for musicians in particular, it’s fairly useless to those individuals and bands if the only people using the site are the musicians and bands themselves. The artists want to connect with their fans and the easiest way to do that is through Facebook.

By effectively helping their members to advertise themselves on Facebook, MySpace are helping to ensure that those who prefer the interface and usability of their site over Facebook can still use it to reach millions of fans who may never have discovered them if they had stuck solely to Facebook.

Biggest isn’t always best, especially if you know how to piggy-back on the success of a larger player to give your core customer base exactly what they want from your product.

I’ve been so bogged down in various admin- and office-based tasks in the last week or so1 that my creativity has taken a bit of a dip.

Yesterday, however, I scouting the location for a promo shoot with the client and talked through the various bits and pieces we needed to get organised. By going through the creative process again, my creative brain has reawakened and hit the ground running will full force.

Unfortunately, it seems as though I have far too many ideas for the amount of time I have on my hands, which means my desk is now positively littered with scraps of paper with my mind-overspill all over them.

This is why it’s so important for anyone dealing with creativity in their job (which, frankly, should be everyone) to have pads and post-its around to keep track of all those great ideas that pop up. Don’t rely on your over-extended internal memory banks to keep tabs on everything for you.

1. not least the highly successful launch of the Indie Film Hub [↩]

Even after my apologetic post last week, I was unable to return to the flow of posting daily.

Instead, I’ve been having something of a break to focus on developing other things, including a programme of motivational speeches and presentations to help re-engergise and re-focus businesses, upping my programme at the gym in preparation for the 3 Peaks Challenge and working towards the launch of my new website theindiefilmhub.com – a content curation site for independent filmmakers, now just 5 days away from launch.

Although I’ve previously suggested that breaking your routine in blogging – whether about your film, your business or your personal life – can be punished with a significant drop in your readership, sometimes it’s good to take a break for a while.

Taking a break doesn’t have to mean not doing anything at all1, it’s simply about re-focusing, allowing yourself to be immersed in a different project, a different goal or even a different world.

The old cliché goes that a change is as good as a rest. Remember, clichés are generally only clichés because they’re true.

1. although we all know the times when that’s precisely what we need! [↩]

As part of my training for the 3 Peaks, I swim twice a week (in between the full-on gym workouts), thanks to the lovely people at Topnotch Healthclubs who’s sponsored my challenge.

Today while I was swimming I noticed a curious phenomenon that I’m going to name the “hottie effect”. There were three guys in the pool, including me. One of them was pretty much just sitting there, the other doing some slow, steady, not hugely dedicated breast-stroke lengths and me, somewhat beasting myself churning out my 500m.

In the middle of my 3rd 50m set, a girl came in.

I should immediately qualify this by saying that when I swim I obviously don’t wear my glasses, so I can’t actually see anything beyond the end of my nose in any kind of clear fashion.

This girl came in and, from what I could make out, she was young, slender and wearing a bikini.  Suddenly and remarkably the layabout starting cranking out some lengths, the breast-stroker suddenly upped his speed and improved his technique and I… well, I mostly carried on doing lengths while wondering how hot this girl must be to inspire the other guys to such great feats.

The point of all this isn’t swimming pool-based voyeurism, but to suggest that we all in some way or another adapt our behaviour in the presence a a pretty person1. In the gym especially, it makes be act “up” – trying to show ourselves to be fitter, stronger and faster.

What if we could apply that “hottie effect” to our creative lives? If we created in the shadow of the “hottie” – that single person we’re all desperate to please.

Impressing people – whether it’s an agent, a producer, a client or a partner – is an innate desire in all of us. We want people to love what we do. Creating that voice of approval and encouragement in what we do is a perfect way to motivate yourself and keep focused on creating the very best that you can, whatever it may be.

1. girl or boy, depending on your personal preference [↩]

It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.

Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.

The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”

I cannot stress just how important I think this book is for anyone to read. Go get it.

If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!

C. C. Chapman, SXSW Pokes

What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!

Sandy Harper, SXSW Pokes

The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.

Amber Naslund, SXSW Pokes

I’ve long been a loud advocate of the power of social media and digital marketing if used in the right way. The biggest issue that I try to drive home to all of my clients, however, is the simple truth that social media is – and must be seen as – an investment for your business.

It costs money in terms of resources, but it also costs far more in terms of time – the time it takes to develop a social media strategy, to build an audience of friends, fans and followers and to maintain that tribe of people in a way that makes them feel valued by both the brand and the people behind the brand.

Which is why I was so disheartened to see this article on Mashable.com this week on time-saving tips for Twitter.  While I agree that there are ways to increase your productivity by developing processes and systems to optimise you and your company’s time on social media sites, I was taken aback to read this (under Number 3):

Another way to fit tweeting into your schedule is to develop tweets in bulk and schedule them to go out later.

Leyl Master Black, mashable.com

This is possibly the single most misleading piece of advice that is bandied around about Twitter. Scheduling Tweets isn’t conversation, it’s broadcasting.  Social media is specifically that: social. It’s about interaction, conversation and community, not about broadcasting your “message”1 – that’s what traditional media and paid-for advertising is for.

If you only take one thing away from this blog over however many weeks, months and years it exists and you subscribe, let it be this: don’t schedule your Tweets. If you’re not prepared to invest the time to be part of the conversation with your tribe around your brand, then this form of online marketing isn’t for you.

Most importantly, remember that not being on Twitter, or Facebook, or LinkedIn, or Tumblr, or Blogger, or WordPress or any other social media, blogging or online marketing site doesn’t automatically make you “un-hip” or “out-of-the-loop”. If it’s not right for you, your audience or your budget, then not being on them makes you a far savvier marketer than anyone who’s simply using them as just another broadcasting platform.

I’m getting down off my soapbox now.

1. whatever that may be: sales, social good, charitable [↩]

I don’t want to pour more scorn on the much-derided Spider-man: The Musical, enough of that has been done by commentators and citizen reviewers across New York, the US and, increasingly, the world. I make no comment on its artistic merit; I’ve not seen it and therefore am in no position to judge.

I did, however, see a lesson for all artists and creatives in the development and re-development of the show following this piece in the New York Post this week. The key phrase for me:

[Phil] McKinley’s going to turn the show into a shorter, special-effects-driven family spectacle more suited to the world of Steve Wynn than Steve Sondheim.

Michael Riedel, nypost.com

For me, if you’re creating a musical from a comic book, the tone and the feel of the show needs to reflect that of the book itself. The same holds true for making movies and TV shows of comic books, too.  What I don’t understand about Spidey is why have a short, special-effects-driven family show is a change of direction – that’s exactly the sort of show it should have been in the first place.

As any social media and marketing expert will tell you, knowing your audience is key. And the audience for Spider-man: The Musical surely wants to see something breath-takingly spectacular with a simple, familiar storyline that they don’t have to concentrate on too much.  From the reports abounding on the ‘net, that’s not what they’ve got.

Knowing your audience and knowing exactly what it is you’re making is crucial to the artistic and commercial success of any artistic project. Even for little indies who don’t want to think about “commerce” and “business”1, it’s vital to understand who is going to consume your eventual product, even if they’re not paying for it.

What else would you want from a Broadway/West End show based on a comic book? I can’t think of anything other than good fun and spectacle. It’s the old K.I.S.S. message: Keep It Simple, Stupid.

1. as misguided as that is [↩]

Our lives are a rush of different stimuli, from our multiple social media accounts to emails to phone calls and text messages.  In order to boost your own productivity, take a break from it all for a set period of time each and every day.

Since I started training for the 3 Peaks, which currently involves 5 trips to the gym a week and a lot of pain, I’ve discovered the enormous benefits of being in an environment with none of the usual distractions.

My creativity has come on in leaps and bounds in the last few weeks as I give myself 45-60 minute periods every day of the week to be completely cut off from my communications, to enjoy some much needed thinking time and to focus my brain on the things that really matter in my life and work, rather than the things that too easily consume my attention when I’m in the thrall of social media maintenance and ever-flowing emails.

You may not be a gym-bunny, but if you can find the space in your day to force yourself to silence your phone, shut your laptop and spend even half-an-hour away from everything and alone in your head1, you’ll notice the benefits creeping into your headspace rapidly.

1. or with friends and loved ones [↩]

I picked up a voicemail from my dad last night around midnight. I figured it probably wasn’t a great idea to call him back right then, so I deleted the message. As I did, I thought to myself, “Now I’ve deleted that, I’m pretty sure I’ll have forgotten in the morning and fail to return the call.”

In accordance with the prophesy, my phone rang this afternoon and Dad’s name popped up on the screen. Luckily, it wasn’t anything too important1, but it reminded me how important knowing yourself is if you want to be truly productive.

I know I can be pretty forgetful, which means I should have made a note that Dad had called and wanted me to get back to him so I did it first thing this morning.

If you know and are aware of your little foibles and common mistakes, it makes it far easier to compensate for them. I’m all to aware of my forgetfulness and I take steps to deal with it2 to keep me on the ball and at my peak of productivity.

What are your little niggles that dampen your productivity? How do you work your way around them?

1. Did I want to go round and watch the game on Saturday? [↩]
2. such as making use of Evernote as widely as possible [↩]