Archives: memory

I’ve been so bogged down in various admin- and office-based tasks in the last week or so1 that my creativity has taken a bit of a dip.

Yesterday, however, I scouting the location for a promo shoot with the client and talked through the various bits and pieces we needed to get organised. By going through the creative process again, my creative brain has reawakened and hit the ground running will full force.

Unfortunately, it seems as though I have far too many ideas for the amount of time I have on my hands, which means my desk is now positively littered with scraps of paper with my mind-overspill all over them.

This is why it’s so important for anyone dealing with creativity in their job (which, frankly, should be everyone) to have pads and post-its around to keep track of all those great ideas that pop up. Don’t rely on your over-extended internal memory banks to keep tabs on everything for you.

1. not least the highly successful launch of the Indie Film Hub [↩]

A natural part of life is looking back over the past and – occasionally – wishing you had a passport back to the “good old days”.

Yearning for the past, however, precludes us from looking to the future. Facing the in the wrong direction not only leads to heavy-hearted nostalgia1, but also stops us being open to new ideas and new opportunities.

Most frequently, we hark back to the days of “carefree joy” and “spontaneity” that marked our teenage years, but it’s vital never to forget that everything we’ve experienced – and especially all the good stuff – we were able to enjoy and consequently remember fondly because we were open to a wide range of possibilities and new adventures.

There’s nothing wrong with looking back; just make sure it’s a glance over your shoulder, not a 180˚ turn from your forward path.

1. or worse, sentimentality [↩]