Archives: Tips

I’ve spoken on this blog before about Jon Reiss, filmmaker and author of Think Outside The Box Office, the authoritative guide for finding and building an audience for your low-budget indie flick.

Jon has now gone a step further and established the best iPhone app integration with your film. You can read Jon’s post announcing the app over on his blog, but here’s the key part of it:

This is an app to share the graffiti and street art you love with others.   It is free – and is intended to create a broader community around Bomb It.

Jon Reiss, jonreiss.com

Rather than simply using the app as another platform for selling his film, what Jon has created is another way to engage his community. He’s adding value to his audience, giving them a way to talk, debate and share while still pushing (but not overtly) the BOMB IT brand out there.

By keeping the app BOMB IT-branded, the people who know him and his film will start to use it and share it with their friends (from with in their community and, thus, the target audience for the film) and spread the word. More awareness = bigger target audience = more views. But, significantly, Jon’s not trying to expand beyond his identified “niche” – he knows who is audience is and how to cater for their needs; textbook indie movie marketing.

Any producers out there looking to enhance their film’s brand with an app would do well to study what Jon has done here, which comes back to the same story  we push time and again: know your audience, give them what they want and give them more than they expect.

Engage, converse, offer value. It’s a simple equation that too many filmmakers frequently skip over.

If you’ve established yourself a strict, productive routine, it can be hugely beneficial to give yourself some slack now and again.

As you probably know by now, I’m training for the 3 Peaks Challenge in June this year. Since I’m much further behind all the other members of the team, I’ve set myself a rigorous and punishing work, training and dietary schedule to get myself in shape.

Motivation for anything can be hard to maintain, but even more so when you’re limiting and/or being tough on yourself, restricting certain things and enforcing others. That’s why I’ve taken to giving myself a ‘cheat day’ once a week to allow me to indulge, slack off and generally slob around a bit.

Including a cheat day as part of your regular schedule – whether it’s a day off from work, a day with no internet, eating whatever you like or just enjoying something you don’t usually have time for – can be a much stronger motivational tool than a long-term goal; knowing that you’ve got a ‘rest day’ coming up can help you work harder and more efficiently as well as increase your positivity and productivity.

Don’t be so hard on yourself; cheating’s only cheating when it does you a disservice. Sometimes cheating’s just the best way to move forward.

I’ve been in a funk since the weekend.

Working too hard, not playing enough and feeling generally a little run down, I’ve been struggling to concentrate and get my head in order with no inspiration to get anything done.

Then, today, thanks to a friend on Twitter, I did the one simple thing that works every time. I got off my arse.

The simple act of standing from your sofa, your desk, your workbench and going and doing something can be all the inspiration you need to get back up and at ’em.

Next time you’re funking1, just choose something, get up and DO IT.

1. new word! [↩]

A natural part of life is looking back over the past and – occasionally – wishing you had a passport back to the “good old days”.

Yearning for the past, however, precludes us from looking to the future. Facing the in the wrong direction not only leads to heavy-hearted nostalgia1, but also stops us being open to new ideas and new opportunities.

Most frequently, we hark back to the days of “carefree joy” and “spontaneity” that marked our teenage years, but it’s vital never to forget that everything we’ve experienced – and especially all the good stuff – we were able to enjoy and consequently remember fondly because we were open to a wide range of possibilities and new adventures.

There’s nothing wrong with looking back; just make sure it’s a glance over your shoulder, not a 180˚ turn from your forward path.

1. or worse, sentimentality [↩]

A Twitter buddy of mine this week posed the following question:

Would you use [product placement] to fund / part finance a film?

Followed closely by this Tweet, which makes no secret which way he’s leaning.

All this is, of course, highly appropriate just now with the UK about to start allowing product placement for the first time.1

I do think product placement has a place in helping to fund the TV and film industry over here. Apart from anything else, who are we to turn down sources of funding to get things made – not just for us but, potentially, more and better off-the-wall, risky TV drama and other formats it may help fund?

The issue for me always comes with the compromise that a filmmaker or an artist has to accept in order to allow for product placement.  If you have to change elements of your script to accommodate a product you need to take a long, hard look at the reasons behind it and not fool yourself that it’s a “creative” decision.

That’s not to say all changes in the name of placement are a bad thing2 but I would always shy away from placement-based rewrites that affected anything more than a passing glance or irrelevant detail.

The key decider for any product placement-based changes has to be this: if someone were offering you the same sum of money without a product to push, would you make the changes they’re suggesting just because they’re giving you the cash?

If the answer’s “yes” then either a) they’re surprisingly good story analysts and you struck luck or b) you’re a sell-out and I wish you a long and happy career.  Just don’t fool yourself into thinking you’re making great art as you pander to the the money-men’s whims.

It’s entirely possible to incorporate product placement in a creative and ethical way, but we should all beware of those people who will become slaves to the product, rather than serving their story.

1. The BBC have got a great article on it and its perceived impact here [↩]
2. you wouldn’t see a huge amount of harm in switching a character’s car from a Ford to a Seat, for instance, as long as it says the same things about his life, social status etc [↩]

Everyone has bad days. It’s a natural thing; life can’t always be sunshine and popping candy.  The trick is not to let bad days absorb you and pull you down into a spiral of bad mood, bad attitude and – as a result – more bad days.

One of the purposes of my original blog (archived here) was to constantly remind myself of the good things in life; the simple things that happen every day to make you smile.1

Getting through bad days is all about finding that kernel of goodness, that moment of levity, that scrap of positivity and grabbing hold of it with both hands. It’s not always going to make your bad day go swimmingly, but by looking for the good in every bad day, though, you’re opening yourself up to the positive experiences, rather than closing yourself off: that road leads to wallowing.

Don’t sweat the bad days, just try to find the good that you can carry forward into tomorrow so you don’t let the day that’s gone before rule the next day, or the next, or the next.

1. hence the title: Smile Through It [↩]

This week I discovered the many pros and the major curse of staying regular.

Since re-branding my blog1, I’ve been blogging to a steady schedule of Monday, Wednesday, Friday for new, authored content, with Pick of the Web linked-content on a Tuesday and Thursday.

Last week, I didn’t blog on Thursday and Friday as I was busy taking stock of things in my life. In those two days, my readership on the blog halved. Just three days when the blog was devoid of new content.

But worse than that, it’s stayed at a lower ebb and is only now (after 3 days back on the regular schedule) starting to pick back up towards its previous numbers.

Blogging regularly is great in terms of building an audience; if people know when you’re posting, they know when to come looking and they know what to expect from your blog. But beware of committing yourself to a schedule of posts you can’t sustain.

Much better to follow a simple, one-post-a-week formula (such as that employed brilliantly by Clive Davies-Frayne on Film Utopia), than it is to attempt daily posts that you can’t keep up, or to release new blog content in a scattershot manner whenever you feel like or are able to write it.

Work out what you can realistically achieve, define your schedule and stick to it. Staying regular is the key to creating value for the people who read your blog as religiously as you write it.

1. and myself, to a certain extent [↩]

I opened up my TweetDeck this morning to find a tweet from Jon Reiss who, you’ll remember, featured in this PotW post a couple of weeks ago.  His linked through to a TechDirt article about building audiences and why those who think it’s too much time and effort are misguided at best.

The salient point, for me, is the following:

while building a loyal audience and community may take time and effort, in the long run, they provide you with the ability to actually focus more on creativity.

Mike Masnick, techdirt.com

Read the full article here.

Are you working on cultivating an audience right now? Is it too much work, or can you see the payoff on the horizon?

My most productive periods tend to be first thing in the morning and late afternoon/early evening1. I suffer terribly – like many people – with a post-lunch/early afternoon slump.

Having battled it, ignored it, slept through it, worked through it and, frequently, failed to do anything with it, I’ve come to the conclusion that the only way to beat the slump is to embrace it.

Whenever your slump may come, using it wisely is the key to keeping productive all day. My slump is spent catching up on the blogs and websites that I like to read every day, a bit of conversation on Twitter and back-and-forthing on Facebook.

Finding something that’s useful and productive as well as being light on the brain is key to avoiding the loss of two hours of your day to your dip.

1. although I have to say, when I’m writing I’m rather prone to pulling hyper-productive all-nighters [↩]