Archives: Links

This week I discovered the many pros and the major curse of staying regular.

Since re-branding my blog1, I’ve been blogging to a steady schedule of Monday, Wednesday, Friday for new, authored content, with Pick of the Web linked-content on a Tuesday and Thursday.

Last week, I didn’t blog on Thursday and Friday as I was busy taking stock of things in my life. In those two days, my readership on the blog halved. Just three days when the blog was devoid of new content.

But worse than that, it’s stayed at a lower ebb and is only now (after 3 days back on the regular schedule) starting to pick back up towards its previous numbers.

Blogging regularly is great in terms of building an audience; if people know when you’re posting, they know when to come looking and they know what to expect from your blog. But beware of committing yourself to a schedule of posts you can’t sustain.

Much better to follow a simple, one-post-a-week formula (such as that employed brilliantly by Clive Davies-Frayne on Film Utopia), than it is to attempt daily posts that you can’t keep up, or to release new blog content in a scattershot manner whenever you feel like or are able to write it.

Work out what you can realistically achieve, define your schedule and stick to it. Staying regular is the key to creating value for the people who read your blog as religiously as you write it.

1. and myself, to a certain extent [↩]

I opened up my TweetDeck this morning to find a tweet from Jon Reiss who, you’ll remember, featured in this PotW post a couple of weeks ago.  His linked through to a TechDirt article about building audiences and why those who think it’s too much time and effort are misguided at best.

The salient point, for me, is the following:

while building a loyal audience and community may take time and effort, in the long run, they provide you with the ability to actually focus more on creativity.

Mike Masnick, techdirt.com

Read the full article here.

Are you working on cultivating an audience right now? Is it too much work, or can you see the payoff on the horizon?

Writer/Director1 John August has put this post up on his blog today (or probably yesterday, US-time) linking through to an original pitch document from Gene Roddenberry for STAR TREK.

The document itself is well worth a read, for insight if nothing else, but JA’s comments and thoughts are equally valuable. More than that, though, he once again shows his generosity in helping writers understand the process by linking through to three similar documents he created for un-produced TV shows.

Not many writers would have the confidence to share what is, essentially, rejected work with a wider audience. JA’s willingness to open his work to writers across the world shows not only his confidence and talent, but perhaps that we all could be a little more open in order to learn more about ourselves and others.

Read his full post here.

1. and London Screenwriters’ Festival Hollywood Hookup guest [↩]

This week’s most popular post on the blog was my Pick of the Web featuring Lucy V. Hay and Daniel Martin Eckhart‘s cross-talking posts on what it takes to succeed as a writer. You can read it here.

Today’s Sunday video for your viewing (and educational) pleasure it this fantastic piece by Turnstyle News on Lance Weiler‘s Pandemic 1.0 project that’s been running all week. Watch this video1 and learn how transmedia should be done. Spectacular; and makes me even more gutted that I wasn’t at Sundance this year to be able to participate.

1. you can also see it on Vimeo here [↩]

There are two great articles I want to highlight today, from two Twitter/LSWF buddies of mine.

Daniel Martin Eckhart writes on his blog about what it takes to make it as a screenwriter, his biggest insight (and no doubt point of debate) being:

The two most essential elements for a screenwriters are discipline and stamina. Talent is a distant third.

Daniel Martin Eckhart, Write, write, write.

Lucy V Hay, of Bang2Write fame, then goes a little further in her post, which references Daniel’s, talking about the paradox of the lucky/unlucky writer:

You’ll get no argument from when if you’re of the belief it’s TOTALLY about hard work, first and foremost; I think it’s important to recognise our own success as a writer will come as a direct result of that. However, I also think it’s important to realise it *could* have worked out very differently, despite our best efforts.

Lucy V Hay, write here, write now

What do you think? What makes a writer successful? Luck, timing, talent, hard work? All of the above?

Filmmaker and author of the seminal indie film bible THINK OUTSIDE THE BOX OFFICE, Jon Reiss, yesterday finished up his five part series of guest posts on his blog from Julie Eckersley about the success of the indie documentary THE SECRET, which has earned over $300million worldwide since its release in 2006.

The series is well worth taking the time to read and serves to back up, instill and reinforce all the lessons that Jon is constantly trying to drive into us through his TOTBO courses and book.

1. Start strong.
2. Tap into people’s passion.
3. Understand the power of your title.
4. Plan your marketing campaign from Day 1.
5. Align yourself with the key influencers in the area.
6. Alternative release and some very good news.
7. Shoot a promo first.
8. Cultivate your audience.
9. GIVE, GIVE, GIVE.
10. Define your brand.

Julie Eckersley, jonreiss.com/blog

Or cheque, for us Englanders.

This post from Seth Godin1 sums up very neatly some of the ideas and concepts about ourselves and our potential I’m working on at the moment.

A check in your wallet does you very little good. It represents opportunity, sure, but not action.  Most of us are carrying around a check, an opportunity to make an impact, to do the work we’re capapble of, to ship the art that would make a difference.

Seth Godin, sethsblog.com

1. one of the few people on earth always worth listening to [↩]

My increasingly awesome Twitter-buddy Tyler Weaver posted this great article on his website today. I don’t know why, but I love peeking into other people’s work spaces, although Tyler’s minimalism puts my crazy-chaotic office/corner desk bombsite to shame.

I remember an old adage I used to try to placate my parents with at home:

A creative mess is better than a tidy idleness.
Anon

I clearly just need to learn how Tyler manages “creative tidyness”.

For a superstition, the muse certainly needs structure. You’ve got to tell it where and when to show up, or else it’ll become an excuse for you not to do your work.
Tyler Weaver, tylerweaver.com

Ben Craig, a Scottish director who made his short film MODERN TIMES for a budget of tea and sandwiches, has been taking some heat on his Vimeo page for the definition of “no budget” given the very nice Sony EX3 he shot it on and the studio space he used for a flick that’s now gathering some major buzz from Hollywood agents and execs1.

The truth is that Craig shot the entire film using equipment and a studio borrowed from a photographer when it was free at the weekends. He then set about doing all the visual effects himself, learning the software as he went.

The bitterness of the commenters is hard to fathom2. If we as filmmakers want to make the projects we’re passionate about, we need first to focus on building a contacts book of creative collaborators – a network of mutually beneficial relationships.

By asking first “What can I do for them,” before “What can they do for me,” we can not only start relationships on a positive footing, but also potentially open doors to exciting opportunities that will never come the way of those filmmakers who spend their time bemoaning the fact that they don’t have the resources that people like Ben Craig or Gareth Edwards3 had.

Sometimes selflessness and generosity is the best way of being selfish and getting what you want. I guess that’s what they call Karma.

1. as per yesterday’s Hollywood Reporter blog piece here [↩]
2. although sadly all too common [↩]
3. the director of the similarly home-made (effects-wise) MONSTERS [↩]

Mashable.com carried this article yesterday. The intro sums it up perfectly:

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.

Frank Marquardt, Mashable.com