Archives: Goals

Struggle with getting down to work some days? Most days? Every day?

If you’re trying to think creatively and get yourself into the right mood, but can’t seem to settle your brain to the task in hand, you need to create yourself an inspiration pathway.

IP’s (as I like to call them1 ) are a form of hypnotic process that allows you to reach the right state of flow to achieve your creative goals.

We all recognise the feeling: when you’re reading the blog of an inspirational online mentor (Tim Ferriss, for me); listening to that track that gives you goosebumps; sitting in that perfect spot that fills you with feelings of limitless ability and peacefulness. The trick is to find a way to tap into that feeling and apply it to your work routine.

By recreating that feeling of invincibility – of total creative power and freedom – you can access the flow state that will see you glide through the challenges that face you over the next couple of hours, or the ten pages, or that sales call to your dream client.

If you’re trigger is musical, so much the better – just hit ‘Play’ and take yourself there. For other triggers, find a way to access them each and every day when you sit at your desk to get cracking.  Bookmark a favourite post or posts, stimulate your sense and psych yourself into inspiring yourself to make the most of your day.

Inspire yourself and you’ll reach new heights you never imagined.

What lights your inspiration candle? How do you help yourself reach a state of flow when you sit down to work in the morning (or afternoon, or whenever you do your best work)?

1. since it takes too long to type inspiration pathway every time [↩]

It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.

Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.

The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”

I cannot stress just how important I think this book is for anyone to read. Go get it.

If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!

C. C. Chapman, SXSW Pokes

What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!

Sandy Harper, SXSW Pokes

The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.

Amber Naslund, SXSW Pokes

You’re right, you can’t actually make ‘The Hobbit’ as your next film, but you can learn a huge amount about creating and nurturing your audience from the get-go from Peter Jackson‘s latest adventure in Middle Earth.

Yesterday, production began on the two-film adaptation of the J.R.R. Tolkein book and no sooner had the press release hit the wires than Peter Jackson himself had launched his new Facebook Page. Yes, it’s a personal one, but you can be sure that it’s going to be used almost solely to promote his current flick up until its release in 2012.

This early-bird establishing of connection and communication with the audience (which is something PJ excelled at with both ‘The Lord of the Rings’ and his 2005 ‘King Kong’ remake) is crucial for filmmakers across the budget range.

While Jackson and the Hobbit team may be walking into an audience of millions of eager fans across the world and you may be staring at an audience of less-than-eager family members at the start of your journey, focusing on and starting your social media and marketing efforts from Day 1 is a key principle in audience building for independent filmmakers.

Just ask your friendly local PMD, a post title created by Jon Reiss and being exemplified by the sterling work of Adam Daniel Mezei over at pmdforhire.com – creating your film with your audience in mind is crucial to your success and the more (and earlier) you can connect with them, the more successful you will be.

I don’t want to pour more scorn on the much-derided Spider-man: The Musical, enough of that has been done by commentators and citizen reviewers across New York, the US and, increasingly, the world. I make no comment on its artistic merit; I’ve not seen it and therefore am in no position to judge.

I did, however, see a lesson for all artists and creatives in the development and re-development of the show following this piece in the New York Post this week. The key phrase for me:

[Phil] McKinley’s going to turn the show into a shorter, special-effects-driven family spectacle more suited to the world of Steve Wynn than Steve Sondheim.

Michael Riedel, nypost.com

For me, if you’re creating a musical from a comic book, the tone and the feel of the show needs to reflect that of the book itself. The same holds true for making movies and TV shows of comic books, too.  What I don’t understand about Spidey is why have a short, special-effects-driven family show is a change of direction – that’s exactly the sort of show it should have been in the first place.

As any social media and marketing expert will tell you, knowing your audience is key. And the audience for Spider-man: The Musical surely wants to see something breath-takingly spectacular with a simple, familiar storyline that they don’t have to concentrate on too much.  From the reports abounding on the ‘net, that’s not what they’ve got.

Knowing your audience and knowing exactly what it is you’re making is crucial to the artistic and commercial success of any artistic project. Even for little indies who don’t want to think about “commerce” and “business”1, it’s vital to understand who is going to consume your eventual product, even if they’re not paying for it.

What else would you want from a Broadway/West End show based on a comic book? I can’t think of anything other than good fun and spectacle. It’s the old K.I.S.S. message: Keep It Simple, Stupid.

1. as misguided as that is [↩]

Our lives are a rush of different stimuli, from our multiple social media accounts to emails to phone calls and text messages.  In order to boost your own productivity, take a break from it all for a set period of time each and every day.

Since I started training for the 3 Peaks, which currently involves 5 trips to the gym a week and a lot of pain, I’ve discovered the enormous benefits of being in an environment with none of the usual distractions.

My creativity has come on in leaps and bounds in the last few weeks as I give myself 45-60 minute periods every day of the week to be completely cut off from my communications, to enjoy some much needed thinking time and to focus my brain on the things that really matter in my life and work, rather than the things that too easily consume my attention when I’m in the thrall of social media maintenance and ever-flowing emails.

You may not be a gym-bunny, but if you can find the space in your day to force yourself to silence your phone, shut your laptop and spend even half-an-hour away from everything and alone in your head1, you’ll notice the benefits creeping into your headspace rapidly.

1. or with friends and loved ones [↩]

I wrote a few weeks ago about getting ‘a job‘ to help get me out of the house and a little less stir-crazy (one of the pitfalls of working from a home office).  I expected it to be hard work, but that was kind of the point; it would hep my mental state, my writing and my honeymoon fund.

What I didn’t realise was that it would be such hard physical work and that as a consequence, I’d become stronger and fitter so much more quickly than I’d been planning on with my regime at the gym.

The unexpected benefits of the things we do in life can be some of the best. The same thing goes for business, writing and filmmaking, too. Sometimes we do things because we enjoy them, sometimes we do things because we think they’ll be good for us or for others and sometimes we do things because we feel we have to.

Whatever your motivation for doing something – positive, negative or self-serving – it’s always good to be on the look-out for those things we’d never have had access to or experienced had we not taken that certain task on.

In one of those strange pieces of serendipity that come along now and again, no sooner had I Tweeted out yesterday’s blog post than I came across this Tweet from friend and fellow Twitterer, Jeanne.

A Twitter pimp extraordinaire, screenwriter and black belt in Tae Kwon Do, Jeanne is an inspiration to many, from her Twitter feed and blog to hosting the weekly US #scriptchat sessions.

And what wonderful timing as I resolved to give up fear for lent, for Jeanne to link through to her blog post about doing exactly the same three years ago and never looking back.

In 2008, I gave up fear for Lent.  It changed my life forever.

Jeanne V Bowerman, jeannevb.com

Read her full post here and be inspired to join me on my fear-shedding journey.

I rarely give things up for Lent. A few years ago, I gave up going into hospital , but that one didn’t last, thanks to those pesky medical people trying to keep me alive.

This year, though, I’m vowing to give up the fear of failure.

Too many of life’s decisions are governed by the “what if it all goes wrong?” question or “what if I look silly for trying it?”. Too often we skip over great opportunities because we can’t immediately see how to make them work and we worry about what it’ll look like to our friends, colleagues and clients if they don’t.

So this month I’m going to enter into every project with a sense of the infinite possibilities as opposed to the dread of defeat.

That’s not to say that I will be hurling myself into projects willy-nilly. Fear of failure is very different to realistic expectations for the success of a project and if it doesn’t make financial (or time-cost) sense, then it will remain on the back-burner for the time being.

What are you going to commit yourself to for Lent? What are you afraid of failing? Announce yourself here – loud and proud – and we’ll all keep tabs on each other.

I’ve spoken on this blog before about Jon Reiss, filmmaker and author of Think Outside The Box Office, the authoritative guide for finding and building an audience for your low-budget indie flick.

Jon has now gone a step further and established the best iPhone app integration with your film. You can read Jon’s post announcing the app over on his blog, but here’s the key part of it:

This is an app to share the graffiti and street art you love with others.   It is free – and is intended to create a broader community around Bomb It.

Jon Reiss, jonreiss.com

Rather than simply using the app as another platform for selling his film, what Jon has created is another way to engage his community. He’s adding value to his audience, giving them a way to talk, debate and share while still pushing (but not overtly) the BOMB IT brand out there.

By keeping the app BOMB IT-branded, the people who know him and his film will start to use it and share it with their friends (from with in their community and, thus, the target audience for the film) and spread the word. More awareness = bigger target audience = more views. But, significantly, Jon’s not trying to expand beyond his identified “niche” – he knows who is audience is and how to cater for their needs; textbook indie movie marketing.

Any producers out there looking to enhance their film’s brand with an app would do well to study what Jon has done here, which comes back to the same story  we push time and again: know your audience, give them what they want and give them more than they expect.

Engage, converse, offer value. It’s a simple equation that too many filmmakers frequently skip over.

If you’ve established yourself a strict, productive routine, it can be hugely beneficial to give yourself some slack now and again.

As you probably know by now, I’m training for the 3 Peaks Challenge in June this year. Since I’m much further behind all the other members of the team, I’ve set myself a rigorous and punishing work, training and dietary schedule to get myself in shape.

Motivation for anything can be hard to maintain, but even more so when you’re limiting and/or being tough on yourself, restricting certain things and enforcing others. That’s why I’ve taken to giving myself a ‘cheat day’ once a week to allow me to indulge, slack off and generally slob around a bit.

Including a cheat day as part of your regular schedule – whether it’s a day off from work, a day with no internet, eating whatever you like or just enjoying something you don’t usually have time for – can be a much stronger motivational tool than a long-term goal; knowing that you’ve got a ‘rest day’ coming up can help you work harder and more efficiently as well as increase your positivity and productivity.

Don’t be so hard on yourself; cheating’s only cheating when it does you a disservice. Sometimes cheating’s just the best way to move forward.