A Twitter buddy of mine this week posed the following question:
Would you use [product placement] to fund / part finance a film?
Followed closely by this Tweet, which makes no secret which way he’s leaning.
All this is, of course, highly appropriate just now with the UK about to start allowing product placement for the first time.1
I do think product placement has a place in helping to fund the TV and film industry over here. Apart from anything else, who are we to turn down sources of funding to get things made – not just for us but, potentially, more and better off-the-wall, risky TV drama and other formats it may help fund?
The issue for me always comes with the compromise that a filmmaker or an artist has to accept in order to allow for product placement. If you have to change elements of your script to accommodate a product you need to take a long, hard look at the reasons behind it and not fool yourself that it’s a “creative” decision.
That’s not to say all changes in the name of placement are a bad thing2 but I would always shy away from placement-based rewrites that affected anything more than a passing glance or irrelevant detail.
The key decider for any product placement-based changes has to be this: if someone were offering you the same sum of money without a product to push, would you make the changes they’re suggesting just because they’re giving you the cash?
If the answer’s “yes” then either a) they’re surprisingly good story analysts and you struck luck or b) you’re a sell-out and I wish you a long and happy career. Just don’t fool yourself into thinking you’re making great art as you pander to the the money-men’s whims.
It’s entirely possible to incorporate product placement in a creative and ethical way, but we should all beware of those people who will become slaves to the product, rather than serving their story.
The BBC have got a great article on it and its perceived impact here [↩]
you wouldn’t see a huge amount of harm in switching a character’s car from a Ford to a Seat, for instance, as long as it says the same things about his life, social status etc [↩]
Welcome to another new LOWDOWN, that part of the Production Office that brings you tips and tricks on all the tools you need to enhance your career as a filmmaker and creative.
Today, it’s Productivity.
Anyone who follows my blog will know I’m pretty hot on productivity. For far too long I spent my days being busy, but rarely productive. Since harnessing some of the tools I’m talking about today and putting some best practices of getting things done into place, I’ve become much more focused, much more productive and much more successful.
Let’s have a look, then, at some of the tools you can use to make your life easier.
EVERNOTE
Evernote comes at the top of the list today for two reasons: number one, it’s the tool I was most recently introduced to and two, it’s the tool I now find the most invaluable.
Evernote is a desktop and web-based app that you can also get for almost all smart phones. It’s free to get started, but if you go over a certain storage limit you have to start paying. That said, I’ve used it quite a lot and still not exceeded my free allowance.
What Evernote does is to collect together all those bits and pieces of things on the web that you want to take note of, as well as allowing you to compile your own To Do lists, projects and other notes. It’s the simplest, cheapest and easiest way of keeping track of just about everything you need to remember. The Evernote logo isn’t an elephant for nothing.
THINGS
The second tool that works hard to keep you on time and on-topic is Things. The biggest down side? It’s Mac-only. So all you Windows dinosaurs can’t take advantage of it. You also have to pay around £30 for it, which puts it a step below Evernote to begin with.
Once you get past those elements, though, Things is brilliant for tracking To Do’s, project files, notes and reminders. Most usefully, though – and what helps to elevate Things to a point worth paying for – is it’s interaction and syncability1 with iCal and iPhone. If you use Apple’s MobileMe syncing solution to share your calendar across all your home computers, like I do, Things swaps and shares data seamlessly with not only all of your computers, but your phone as well. An invaluable way of keeping track of everything you need to know when you need to know it.
BASECAMP
There are numerous online project management tools that help you and all your collaborators to keep track of all the strands that make up your project, but the best one I’ve found (and used) is Basecamp.
Unlike other, equally useful online tools like Huddle, it’s Basecamp’s pricing structure that really makes it stand out. You pay a flat monthly fee from $24 (£15) and upwards that allows unlimited numbers of people to join your project and work on things with you. Huddle, by contrast, charges you per user per month, meaning a major film or creative project would quickly rack up sizable fees.
Basecamp2 is best used for sharing documents and keeping track of project timelines and goals in a way that everyone involved can see. Not only is that a great motivational tool – if everyone know what you should be doing, you’d better be doing it – but also a great way of making sure key things don’t get missed and that everyone knows the timeline their working to and the goals their aiming for.
There are hundreds of different tools of productivity for you to explore, but I’d suggest you limit yourself to trying one or two at a time, otherwise you risk undoing all their good work by spending all day getting to know them and setting them up as opposed to using them to help get your work done.
For more o productivity, keep an eye on my blog here, as well as checking out the99percent and lifehacker, my two online bibles of productivity tips and tools.
This week I discovered the many pros and the major curse of staying regular.
Since re-branding my blog1, I’ve been blogging to a steady schedule of Monday, Wednesday, Friday for new, authored content, with Pick of the Web linked-content on a Tuesday and Thursday.
Last week, I didn’t blog on Thursday and Friday as I was busy taking stock of things in my life. In those two days, my readership on the blog halved. Just three days when the blog was devoid of new content.
But worse than that, it’s stayed at a lower ebb and is only now (after 3 days back on the regular schedule) starting to pick back up towards its previous numbers.
Blogging regularly is great in terms of building an audience; if people know when you’re posting, they know when to come looking and they know what to expect from your blog. But beware of committing yourself to a schedule of posts you can’t sustain.
Much better to follow a simple, one-post-a-week formula (such as that employed brilliantly by Clive Davies-Frayne on Film Utopia), than it is to attempt daily posts that you can’t keep up, or to release new blog content in a scattershot manner whenever you feel like or are able to write it.
Work out what you can realistically achieve, define your schedule and stick to it. Staying regular is the key to creating value for the people who read your blog as religiously as you write it.
My most productive periods tend to be first thing in the morning and late afternoon/early evening1. I suffer terribly – like many people – with a post-lunch/early afternoon slump.
Having battled it, ignored it, slept through it, worked through it and, frequently, failed to do anything with it, I’ve come to the conclusion that the only way to beat the slump is to embrace it.
Whenever your slump may come, using it wisely is the key to keeping productive all day. My slump is spent catching up on the blogs and websites that I like to read every day, a bit of conversation on Twitter and back-and-forthing on Facebook.
Finding something that’s useful and productive as well as being light on the brain is key to avoiding the loss of two hours of your day to your dip.
although I have to say, when I’m writing I’m rather prone to pulling hyper-productive all-nighters [↩]
Lucy V Hay, of Bang2Write fame, then goes a little further in her post, which references Daniel’s, talking about the paradox of the lucky/unlucky writer:
You’ll get no argument from when if you’re of the belief it’s TOTALLY about hard work, first and foremost; I think it’s important to recognise our own success as a writer will come as a direct result of that. However, I also think it’s important to realise it *could* have worked out very differently, despite our best efforts.
I heard someone yesterday say that the most important thing in starting a project is making the decision to do it. I beg to differ.
We frequently make decisions and resolve to start things that we don’t see through, just see my pair posts about Mondays (Don’t Start on Monday and Why I’m Right). How many times have you heard someone is starting their diet, stopping smoking, beginning a new health kick, but they’re always doing it “next week” or “on Monday”?
Committing to starting a project is the most important step. Once you’ve committed – be it public or private1 – you’ve taken the first step towards making it happen.
Don’t sit back and relax in the knowledge that you’ve decided to do something so therefore it will happen; unless you fully commit, it simply won’t.
although we all know that doing it publicly makes you far more accountable, even if it’s only to your friends [↩]
My most productive time of day is very early in the morning. I’m used to being up at 6.30am to take K to the station for her commute to London and I know I work best in those 2-3 hours immediately I get up.
I have another burst of focus around the 5-6pm mark, where I tend to push myself into completing things before calling it a night.
Finding these productivity peaks not only helps you be more productive, but is much less likely to allow you to become distracted by other things. Just remember to close down Twitter and Facebook while you’re trying to make the most of your peaks.
Last summer I did a stint making short videos for THE PRODUCTION OFFICE LIVE. The show is presented and produced by my friend, author, filmmaker and blogger, Chris Jones. Its mix of interviews with genuinely valuable insight and lively studio chatter, saw it quickly become a favourite among indie filmmakers across the world1.
Chris and his producing partners have recently launched a crowdfunding campaign for the second season of the show to give them enough capital to run the show professionally. Take a look at their IndieGoGo page to find out more (and back them if you can).
The campaign itself has one key element that too many filmmakers2 miss: “perks” or “rewards” that backers genuinely want3 at minimal cost to the production.
Too often crowdfunders come up with lists of brilliant bonuses, but if you’re giving away a $40 T-shirt to people who back you to the tune of $50 it doesn’t take a genius to tell you’re not going to raise the amount you need to make your show. Some would argue even a $10 T-shirt on a $50 pledge is too much of a chunk to give away.
What Chris & Co have done is to come up with a crowdfunding model whereby they offer great value to contributors at little cost to themselves. That is the ultimate lesson in crowdfunding best practice not only because it gives the show the best fundraising model, but also because as a backer you know you’re money is going to help your favourite show get made, not to produce the rewards you’ll receive for putting your hard-earned in.
Well done to Chris, Judy, David and Gemma for creating a great campaign for a great show. I can’t wait for the new season4.
literally, with viewers in the US, Germany and Australia among other places [↩]
The story goes that wherever he performed, Elvis insisted that his dressing room was placed 1000 yards from the stage. As he walked those 1000 steps to get to his arena, he would slowly focus his mind and get into the head space he needed to perform to his best abilities.
Do you have your own 1000 steps? A routine or system that helps you get your head into gear?
For me, it’s making a hot drink1 and walking up the stairs to my home office. As soon as I close the office door and place the hot drink on the mat on my desk, my brain is in work mode and I’m focused on my To Do list for the day or the week.
Routines and systems are brilliant productivity aids, especially for freelancers working from home. They keep you focused on the task(s) in hand and keeping you from becoming distracted.
If you want to do more, achieve more and make the most of your day, find your own 1000 steps to performing your best.
green tea at the moment as I’m desperately trying to cut down on my caffeine intake [↩]
A Twitter buddy of mine this week posed the following question:
