Archives: Creativity

Creating Off The Blog

Although yesterday didn’t see a new post on the blog here from the #Trust30 challenge, I’m still creating. I spent the day working on plans to migrate and upgrade some of the websites I own and run, including this very blog, which the eagle-eyed among you will have noticed isn’t where it used to be.

I’ve also been working on a page to collate everything I do and advertise myself to the widest possible audience. The page should be live in the next couple of days, but here’s a sneaky few peaks:

Can Creativity Be Forced?

One of the interesting things about taking on a challenge like #Trust30 is the imperative to create.

Normally, we create out of a desire, out of inspiration that comes in many different forms, whether it be business ideas, marketing concepts or works of art.  By being part of a month-long initiative to create something every day, the onus is switched from inspiration to perspiration – we are forced to work to conjure something to post or begin.

Of course, creation-to-order is nothing new – media and ad agencies1 develop fresh, innovative ideas every day, under pressures from clients only too happy to take their business elsewhere if they’re are unimpressed.

So can creativity be forced? Is it possible to access the hidden banks of ideas in our heads to keep the creativity waterfall flowing, or are the people who do it day-in, day-out simply overwhelmingly talented and in touch with their creative hemisphere in their heads?

Truly creative people are able to create from nothing in an instant. It may not be a polished, finished product or idea, but their brains work in such a way as to always be able to supply something. But I also believe that there’s no such thing as a “non-creative” – everyone is capable of it, one just needs to learn how to harness the creative muscle and make it work for you like anything else.

  1. as TinyButMighty is evolving into []

What Does It Mean To Create?

Yesterday I pledged myself to taking part in the Domino Project, Ralph Waldo Emerson-inspired #Trust30 project to create something new everyday.

As I headed to bed this evening, it occurred to me that I hadn’t written anything on the blog today. Sure, I busied myself with updating and catching up on The Indie Film Hub, which had also been hit by my minor health detour last week, but did that qualify under #Trust30 rules?

What is “creation” – how do we define it? How do I define it is probably the more pertinent question; the one thing we can safely say about all art and creativity is that it’s entirely subjective.

For me, this blog represents creation; the Hub represents curation, a very different thing. Even though I create new content to post every day, what I’m actually doing is curating the content I believe to be of value to other filmmakers and people who work in film. The content itself – the lessons, the examples, the information – is all created by the hugely talented people whose blogs, websites and newsletters I read every day.

So what is creation? For me, creation is about intent. Creation is about originating something that serves a purpose. It doesn’t have to be a higher purpose. It doesn’t even have to be a purpose that matters to anyone else. When I first started blogging, I wrote entirely for myself, to motivate me and to explore my life and my feelings. That’s a purpose. That’s creation.

By that definition, I suppose the Hub does represent that. So why doesn’t it feel that way?

What’s your definition of creation? Is it word-count, impact, intention? Or is it more ethereal, more intangible?

Here’s to 30 Days of New Creation – Are You In?

After the travails of the last three weeks1, it’s time to get back to the business of blogging and creating top-quality content for all my readers again.

To that end, a very useful little initiative popped up in my Google Reader RSS feed this morning – The Domino Project‘s #Trust30 initiative, based around their new release Self Reliance by Ralph Waldo Emerson.

#Trust30 is a month-long commitment to create something new every day for 30 days, whether it’s blogging, writing, painting, filmmaking or anything in between. The aim is simple to create.

I’m committed, are you? If you’ll be taking part, leave us a link to your site in the comments so we can all help to hold each other accountable.

 

  1. detailed in 3 posts on my Journal Blog here, here and http://www.olilewington.co.uk/smilethroughit/2011/05/31/the-sage-concluded/ []

Freelancers: Learn To Take A Break

As a freelancer making films, working with social media clients and running a successful indie film website, things can sometimes get on top of you, hence the lack of blog posts here in the last couple of weeks.

Far from being an excuse, it’s a point worth noting that sometimes it’s OK to take some time away. I’ve talked before about how focusing on something new can be refreshing, and also about the good points and bad points of taking a break from your blogging – and work – routine.

If you’re working as a freelancer there will be times when your workload swamps what you do and writing a blog seems like the last thing you want to do. Companies have a huge advantage over individuals in having people to delegate blogging duties to when the primary blogger is away1.

What I failed to do (and will rectify over the next few days) is to build up a catalogue of pre-written posts to put up when I don’t have time to dedicate to writing a new post every day. By marking out a posting calendar and making sure there are always posts in the bank, freelancers and individual bloggers can make sure they’re never away from their post for too long.

Because we all need a break from time to time and it’s good to get away (as evidenced by my three days in Durham for a charity event this week), don’t let yourself fall into the trap of feeling you must always be “in the office”.

  1. Indeed, if you’re an organisation with more than a couple of employees or partners you should make sure everyone understands the needs of your blog so you can step in []

Feeling Isn’t The Same As Being

Many of us have had a taste of success. Some of us dine on it frequently, for others it’s a rare treat. What it does is to help us all feel like we’re doing what we should be in life.

Too often, though, we define ourselves by how we feel. We even decline things by saying, “I just don’t feel like it today” – we put so much stock in feelings that we don’t stop to look at what and who we actually are.

This quote got me thinking:

It’s not about feeling like a filmmaker, it’s about being a filmmaker.

Drake Doremus, The Wrap

Doremus is talking about filmmaking and how it’s better to shoot for a lower target budget in order to be able to make films as opposed to holding out for the mega-budget and never actually making anything. It’s also about how the trappings of a “big” production don’t make the film, it’s the kit, the crew and the cast who make a film what it is.

It’s time for us all to stop chasing the “feel” and start “being” what we want to be – filmmakers, entrepreneurs, writers, artists; we all have goals and we all want to achieve them, but if we set about doing the things we need to do to get there, no matter what, we’ll arrive and find success much quicker than doing all the things that make us “feel” like we think we ought to.

 

Quieting The Creative Brain

I’ve been so bogged down in various admin- and office-based tasks in the last week or so1 that my creativity has taken a bit of a dip.

Yesterday, however, I scouting the location for a promo shoot with the client and talked through the various bits and pieces we needed to get organised. By going through the creative process again, my creative brain has reawakened and hit the ground running will full force.

Unfortunately, it seems as though I have far too many ideas for the amount of time I have on my hands, which means my desk is now positively littered with scraps of paper with my mind-overspill all over them.

This is why it’s so important for anyone dealing with creativity in their job (which, frankly, should be everyone) to have pads and post-its around to keep track of all those great ideas that pop up. Don’t rely on your over-extended internal memory banks to keep tabs on everything for you.

  1. not least the highly successful launch of the Indie Film Hub []

The Indie Film Hub Is A Poke

Inspiration comes from many quarters all around us. Sometimes it’s something we see, sometimes something we here. A lot of times for me it’s things I read.

I’ve written previously about Seth Godin and his new book ‘Poke the Box’. After reading the free eBook SXSW Pokes, I immediately downloaded the Kindle version of the full book and read it quicker than I’ve read most things before.

Poke The Box is all about starting, initiating, changing the status quo without fear of failure. Reading it struck a chord with me. Not only had I decided to give up fear for lent, but I was also living a more fearless life, committing myself to things and driving myself forward in several areas of my life, albeit slowly.

While going through my RSS feed one day, I wondered if it wouldn’t be nicer to have a single place on the ‘net that collects all of the best content, particularly for filmmakers. There’s Hollywood Wiretap – a great site for news on big studio movies – but nothing really similar for blog posts and articles that are aimed at, written by and for the benefit of independent filmmakers.

TheIndieFilmHub.com was born in mere moments and, no sooner had the idea come to me than I had set about making it happen. This project, which launched yesterday, is my poke at the box, my attempt to get something shipped when other projects and ideas have been stagnating or not progressing as quickly as I’d have liked.

The Indie Film Hub is a place indie filmmakers can go to find the best, most useful, most relevant and entertaining content on the web, all personally curated. Every post on the site is hand-picked by a real, genuine human being – no bots, no aggregators, no automation whatsoever.

I hope, in time, it will become a great resource for filmmakers and be the first stop on their hunt for content. But if not, at least I started something. At least I poked the box.

When it comes to living your life creatively, you – the artist, the filmmaker, the writer – are the single most important person in your world.

By setting out to impress other people, we are doomed to following the path of what we *think* people want to see, only ever re-creating things that have gone down well before or that we are pretty sure will be swallowed without too much sugar on the spoon  ((apologies to Mary Poppins fans)).

The only person we as artists need to satisfy, impress or please is ourselves. By creating honest work, true to our core sensibilities and interests, we create personal work that carries a stamp of authenticity that will carry it onto a higher plane.

That’s not to say what works for us will sell like wildfire, will be the next break-out success or even make an impact. But all of those things are far more likely to happen if we start with the most important person in mind.

*Special thanks to Lucas McNelly on Twitter for inspiring this post.

Focus On Something New To Enhance Your Previous Focus

Change focus to keep focusEven after my apologetic post last week, I was unable to return to the flow of posting daily.

Instead, I’ve been having something of a break to focus on developing other things, including a programme of motivational speeches and presentations to help re-engergise and re-focus businesses, upping my programme at the gym in preparation for the 3 Peaks Challenge and working towards the launch of my new website theindiefilmhub.com – a content curation site for independent filmmakers, now just 5 days away from launch.

Although I’ve previously suggested that breaking your routine in blogging – whether about your film, your business or your personal life – can be punished with a significant drop in your readership, sometimes it’s good to take a break for a while.

Taking a break doesn’t have to mean not doing anything at all1, it’s simply about re-focusing, allowing yourself to be immersed in a different project, a different goal or even a different world.

The old cliché goes that a change is as good as a rest. Remember, clichés are generally only clichés because they’re true.

  1. although we all know the times when that’s precisely what we need! []