Peter Jackson on-set in HobbitonYou’re right, you can’t actually make ‘The Hobbit’ as your next film, but you can learn a huge amount about creating and nurturing your audience from the get-go from Peter Jackson‘s latest adventure in Middle Earth.

Yesterday, production began on the two-film adaptation of the J.R.R. Tolkein book and no sooner had the press release hit the wires than Peter Jackson himself had launched his new Facebook Page. Yes, it’s a personal one, but you can be sure that it’s going to be used almost solely to promote his current flick up until its release in 2012.

This early-bird establishing of connection and communication with the audience (which is something PJ excelled at with both ‘The Lord of the Rings’ and his 2005 ‘King Kong’ remake) is crucial for filmmakers across the budget range.

While Jackson and the Hobbit team may be walking into an audience of millions of eager fans across the world and you may be staring at an audience of less-than-eager family members at the start of your journey, focusing on and starting your social media and marketing efforts from Day 1 is a key principle in audience building for independent filmmakers.

Just ask your friendly local PMD, a post title created by Jon Reiss and being exemplified by the sterling work of Adam Daniel Mezei over at – creating your film with your audience in mind is crucial to your success and the more (and earlier) you can connect with them, the more successful you will be.

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