Archives: the domino project

One of the interesting things about taking on a challenge like #Trust30 is the imperative to create.

Normally, we create out of a desire, out of inspiration that comes in many different forms, whether it be business ideas, marketing concepts or works of art.  By being part of a month-long initiative to create something every day, the onus is switched from inspiration to perspiration – we are forced to work to conjure something to post or begin.

Of course, creation-to-order is nothing new – media and ad agencies1 develop fresh, innovative ideas every day, under pressures from clients only too happy to take their business elsewhere if they’re are unimpressed.

So can creativity be forced? Is it possible to access the hidden banks of ideas in our heads to keep the creativity waterfall flowing, or are the people who do it day-in, day-out simply overwhelmingly talented and in touch with their creative hemisphere in their heads?

Truly creative people are able to create from nothing in an instant. It may not be a polished, finished product or idea, but their brains work in such a way as to always be able to supply something. But I also believe that there’s no such thing as a “non-creative” – everyone is capable of it, one just needs to learn how to harness the creative muscle and make it work for you like anything else.

1. as TinyButMighty is evolving into [↩]

Just before Christmas, Seth Godin, über-leader of tribes and the man behind the seminal ideavirus revolution, created the website for a new publishing project aiming to launch in early 2011, in association with Amazon.

If you haven’t already, go subscribe to their newsletter and have a look around the site. The Domino Project is, in their own words1, “reinventing what it means to be a publisher”.

These are exciting times for global publishing; when someone with Seth’s ability, influence and forward-thinking partners up with such a global powerhouse as Amazon something exciting is likely to happen, whatever it may eventually be.

If you want to be a part of it, they’re also looking for a Domino Street Team across the world to help them roll out their plans throughout the next 6 months or so. You can read more about the role and the people they’re looking for here or head straight over to the application form and dive right in2; I already have.

The Domino Project is named after the domino effect—one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, this is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began.

The Domino Project, thedominoproject.com

1. and I emphasise the “their” in that sentence – it’s truly a collaborative effort [↩]
2. you’ve got until this Friday, 28th Jan 2011 [↩]