Archives: ideas

Such was the inspiration factor from the Gary Vaynerchuk video I posted yesterday, I’ve got two more posts looking at some of his ideas.

Today, I want to pick up on his phrase, “everything is exposed”.

Using the ‘net as extensively as we do, it’s so important to remember that every single act of ours in the public arena, from social networking sites to job sites to personal blogs, is being followed, copied and archived around the world.

We no longer live in a world where mistakes simply disappear, confined to the annals of history and remembered only by those most directly involved. Now, if you make a mistake, it’s everywhere.

Facing the reality of the permanence of our online interactions is key to making sure we always consider carefully what we’re saying, doing and thinking out loud. Posting a Tweet, updating your Facebook, uploading some photos? Think. Look before you leap.

Do you want your great, great, great, great grandkids to see what you’re about to put out there? Because they will.

I’ve been so bogged down in various admin- and office-based tasks in the last week or so1 that my creativity has taken a bit of a dip.

Yesterday, however, I scouting the location for a promo shoot with the client and talked through the various bits and pieces we needed to get organised. By going through the creative process again, my creative brain has reawakened and hit the ground running will full force.

Unfortunately, it seems as though I have far too many ideas for the amount of time I have on my hands, which means my desk is now positively littered with scraps of paper with my mind-overspill all over them.

This is why it’s so important for anyone dealing with creativity in their job (which, frankly, should be everyone) to have pads and post-its around to keep track of all those great ideas that pop up. Don’t rely on your over-extended internal memory banks to keep tabs on everything for you.

1. not least the highly successful launch of the Indie Film Hub [↩]