Archives: gary vaynerchuk

Such was the inspiration factor from the Gary Vaynerchuk video I posted yesterday, I’ve got two more posts looking at some of his ideas.

Today, I want to pick up on his phrase, “everything is exposed”.

Using the ‘net as extensively as we do, it’s so important to remember that every single act of ours in the public arena, from social networking sites to job sites to personal blogs, is being followed, copied and archived around the world.

We no longer live in a world where mistakes simply disappear, confined to the annals of history and remembered only by those most directly involved. Now, if you make a mistake, it’s everywhere.

Facing the reality of the permanence of our online interactions is key to making sure we always consider carefully what we’re saying, doing and thinking out loud. Posting a Tweet, updating your Facebook, uploading some photos? Think. Look before you leap.

Do you want your great, great, great, great grandkids to see what you’re about to put out there? Because they will.

Following on from yesterday’s post about faking it and how your inner confidence shines out through your actions, today’s post continues on the theme of perception.

I’ve just watched this video from Gary Vaynerchuk1 and it’s hard to do so without being inspired:

This is a guy who knows how he’s perceived, knows what people expect from him when they first encounter him, but flies in the face of it with wit and confidence.

Knowing how people see you is key to finding your personal – or corporate – brand. I’ve written before about the importance of recognising your place in the market to help drive your growth, but it’s just as important to know not just where you see yourself, but where others see you, too.

1. no, I didn’t really know who he was either until turned onto his stuff by Adam Baker [↩]