When does promotion become procrastination?

When social media goes bad (cue over-the-top American-TV intro music and flashy title sequence)1.

We’ve all been there: listless, unmotivated, snowed under with things we just don’t want to be doing with our day.

We just sneak a peek at what the Twitterverse is up to before we get down to it. We just see who’s thrown a sheep2 at us before we put our noses back to that grindstone.

Before we know it, we’ve lost hours of our day to commenting, reTweeting and generally putting ourselves about, always telling ourselves that it’s all in the name of networking and promoting ourselves, our product or our project. Which it very often is.

But it’s vital not only to your productivity, but to the success of said product or project, that we pay attention to those warning signs of procrastination. There’s no point in marketing yourself if you’re never going to have anything to deliver.

So shut that browser down, Command-Q Tweetdeck and set yourself to task. You’ll be glad you did when you jump back on later to Tweet “I finished it!”

Some other posts you might like:

    Nope, we got nada!

  1. Apologies to my American readers, I couldn’t use British TV as all our shows are pretty bland and boring when held up against the US. Two ends of the same spectrum, I guess. []
  2. Does anyone actually throw sheep any more? []