One of the interesting things about taking on a challenge like #Trust30 is the imperative to create.
Normally, we create out of a desire, out of inspiration that comes in many different forms, whether it be business ideas, marketing concepts or works of art. By being part of a month-long initiative to create something every day, the onus is switched from inspiration to perspiration – we are forced to work to conjure something to post or begin.
Of course, creation-to-order is nothing new – media and ad agencies ((as TinyButMighty is evolving into)) develop fresh, innovative ideas every day, under pressures from clients only too happy to take their business elsewhere if they’re are unimpressed.
So can creativity be forced? Is it possible to access the hidden banks of ideas in our heads to keep the creativity waterfall flowing, or are the people who do it day-in, day-out simply overwhelmingly talented and in touch with their creative hemisphere in their heads?
Truly creative people are able to create from nothing in an instant. It may not be a polished, finished product or idea, but their brains work in such a way as to always be able to supply something. But I also believe that there’s no such thing as a “non-creative” – everyone is capable of it, one just needs to learn how to harness the creative muscle and make it work for you like anything else.