Just before Christmas, Seth Godin, über-leader of tribes and the man behind the seminal ideavirus revolution, created the website for a new publishing project aiming to launch in early 2011, in association with Amazon.

If you haven’t already, go subscribe to their newsletter and have a look around the site. The Domino Project is, in their own words ((and I emphasise the “their” in that sentence – it’s truly a collaborative effort)), “reinventing what it means to be a publisher”.

These are exciting times for global publishing; when someone with Seth’s ability, influence and forward-thinking partners up with such a global powerhouse as Amazon something exciting is likely to happen, whatever it may eventually be.

If you want to be a part of it, they’re also looking for a Domino Street Team across the world to help them roll out their plans throughout the next 6 months or so. You can read more about the role and the people they’re looking for here or head straight over to the application form and dive right in ((you’ve got until this Friday, 28th Jan 2011)); I already have.

The Domino Project is named after the domino effect—one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, this is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began.

The Domino Project, thedominoproject.com

I posted on Friday that you shouldn’t start anything on a Monday because it’s generally a mess of doing things other than those on your To Do’s.

Case in point: today I knew I had all morning taken up with a schools project I’m working on at the moment, then a meeting in MK at 3pm and one immediately afterwards.  I knew I had a couple of hours in the middle, so I’d scheduled some time to make some calls and catch up on the weekend email.

It’s now 8.45pm and I’ve not only haven’t I made any of the calls, answered (or even read in detail) any email and, which is even more of a crime ((in my mind, anyway, INCEPTION-style)), is the fact that I’m only just getting around to my Monday blog post.

So, in an odd sort of way, what I’ve achieved today is prove myself 100% right. Sometimes it’s no fun being right.

When we take on new things – from launching a new project to starting a new health kick – we almost universally choose to kick off “on Monday”.

Monday is convenient because it’s the start of the week and we imagine we’ll be as fresh as a daisy and raring to go.

Ask around, though, and general wisdom will suggest people hate Mondays ((try Googling ‘Monday’ and see how many of the results are positive)). Why choose to start something fresh and exciting on such an energy-draining day?

If you genuinely want to start something new, start it today. Or Wednesday. Or Tuesday. Or any day of the week that will allow you to start with a bang. Don’t put it off ’til Monday.

Filmmaker and author of the seminal indie film bible THINK OUTSIDE THE BOX OFFICE, Jon Reiss, yesterday finished up his five part series of guest posts on his blog from Julie Eckersley about the success of the indie documentary THE SECRET, which has earned over $300million worldwide since its release in 2006.

The series is well worth taking the time to read and serves to back up, instill and reinforce all the lessons that Jon is constantly trying to drive into us through his TOTBO courses and book.

1. Start strong.
2. Tap into people’s passion.
3. Understand the power of your title.
4. Plan your marketing campaign from Day 1.
5. Align yourself with the key influencers in the area.
6. Alternative release and some very good news.
7. Shoot a promo first.
8. Cultivate your audience.
9. GIVE, GIVE, GIVE.
10. Define your brand.

Julie Eckersley, jonreiss.com/blog

Recently re-reading Robert Rodriguez‘s REBEL WITHOUT A CREW, the story of the making of EL MARIACHI and a filmmaking career, I came across this quote:

Low-budget movies put a wall in front of you and only creativity will allow you to figure out how to get around that wall. The less money and/or resources you have, the more you are forced to be creative.

And what is a movie anyway? A completely creative endeavour. Anything you can do to get away from the things that aren’t important, the better chance you have of being truly creative.

Robert Rodriguez, Rebel Without A Crew

Love him or hate him, we could all learn a little about creativity from Rodriguez.

Creativity isn’t about the money, the resources or the box office draw; it’s about telling the stories you want to tell in any way you can tell them, even if it’s not what you originally envisioned for them.

Exercise your creative muscles and get your project made, however you can. Finding your own way around that wall will harness the true power of your own creativity. And who knows, it may just unlock the doors to the studios.

Or cheque, for us Englanders.

This post from Seth Godin ((one of the few people on earth always worth listening to)) sums up very neatly some of the ideas and concepts about ourselves and our potential I’m working on at the moment.

A check in your wallet does you very little good. It represents opportunity, sure, but not action.  Most of us are carrying around a check, an opportunity to make an impact, to do the work we’re capapble of, to ship the art that would make a difference.

Seth Godin, sethsblog.com

According to just about everyone ((or everyone in the media at least)) today (17th January) is the most miserable day of the year. Every year.

But why? And since when?

I’m sure the original assertion was based on hard data, but how hard can that data now be if we all know we’re supposed to be at our most miserable today?

If we’re told every year that 17th January is the most miserable day of the year, that makes 17th January make us feel miserable.

Telling people something as fact will make it just that, but we can tell ourselves differently.  Whatever you want to be – happy or sad, jubilant or miserable – just be it, because living it will make it so.

My most productive time of day is very early in the morning. I’m used to being up at 6.30am to take K to the station for her commute to London and I know I work best in those 2-3 hours immediately I get up.

I have another burst of focus around the 5-6pm mark, where I tend to push myself into completing things before calling it a night.

Finding these productivity peaks not only helps you be more productive, but is much less likely to allow you to become distracted by other things. Just remember to close down Twitter and Facebook while you’re trying to make the most of your peaks.

When is your productivity peak?

My increasingly awesome Twitter-buddy Tyler Weaver posted this great article on his website today. I don’t know why, but I love peeking into other people’s work spaces, although Tyler’s minimalism puts my crazy-chaotic office/corner desk bombsite to shame.

I remember an old adage I used to try to placate my parents with at home:

A creative mess is better than a tidy idleness.
Anon

I clearly just need to learn how Tyler manages “creative tidyness”.

For a superstition, the muse certainly needs structure. You’ve got to tell it where and when to show up, or else it’ll become an excuse for you not to do your work.
Tyler Weaver, tylerweaver.com

Ben Craig, a Scottish director who made his short film MODERN TIMES for a budget of tea and sandwiches, has been taking some heat on his Vimeo page for the definition of “no budget” given the very nice Sony EX3 he shot it on and the studio space he used for a flick that’s now gathering some major buzz from Hollywood agents and execs ((as per yesterday’s Hollywood Reporter blog piece here)).

The truth is that Craig shot the entire film using equipment and a studio borrowed from a photographer when it was free at the weekends. He then set about doing all the visual effects himself, learning the software as he went.

The bitterness of the commenters is hard to fathom ((although sadly all too common)). If we as filmmakers want to make the projects we’re passionate about, we need first to focus on building a contacts book of creative collaborators – a network of mutually beneficial relationships.

By asking first “What can I do for them,” before “What can they do for me,” we can not only start relationships on a positive footing, but also potentially open doors to exciting opportunities that will never come the way of those filmmakers who spend their time bemoaning the fact that they don’t have the resources that people like Ben Craig or Gareth Edwards ((the director of the similarly home-made (effects-wise) MONSTERS)) had.

Sometimes selflessness and generosity is the best way of being selfish and getting what you want. I guess that’s what they call Karma.