The Red Planet Prize, a free scriptwriting competition looking for the best new writers in UK TV drama run by Tony Jordan’s Red Planet Pictures and Kudos is once again open for submissions.
I was a finalist last year and even though, for various reasons, I was unable to attend a lot of the workshops and mentoring sessions, I learned more from this one competition than anything else since I’ve been writing.
Here are my Top 5 Tips for becoming a Red Planeteer:
Following on from yesterday’s post about faking it and how your inner confidence shines out through your actions, today’s post continues on the theme of perception.
I’ve just watched this video from Gary Vaynerchuk ((no, I didn’t really know who he was either until turned onto his stuff by Adam Baker)) and it’s hard to do so without being inspired:
This is a guy who knows how he’s perceived, knows what people expect from him when they first encounter him, but flies in the face of it with wit and confidence.
Knowing how people see you is key to finding your personal – or corporate – brand. I’ve written before about the importance of recognising your place in the market to help drive your growth, but it’s just as important to know not just where you see yourself, but where others see you, too.
Sometimes knowing when to stop trying to be the market leader is good for you.
Everyone wants to be Top Dog and we all want to be known as the go-to place for people to find our products or services. But there are times at which accepting that you’re not the biggest can be a distinct advantage.
Take MySpace, for example. Yesterday, I tweeted that they have release a new app to help musicians maintain their MySpace page and update their Facebook Fan Page at the same time. While I’m sure that MySpace is still smarting from being the go-to social networking site for a good couple of years way-back-when, they have now accepted that the vast majority of people use Facebook as their primary social networking tool.
The problem that MySpace faces is that while it’s ingeniously designed for musicians in particular, it’s fairly useless to those individuals and bands if the only people using the site are the musicians and bands themselves. The artists want to connect with their fans and the easiest way to do that is through Facebook.
By effectively helping their members to advertise themselves on Facebook, MySpace are helping to ensure that those who prefer the interface and usability of their site over Facebook can still use it to reach millions of fans who may never have discovered them if they had stuck solely to Facebook.
Biggest isn’t always best, especially if you know how to piggy-back on the success of a larger player to give your core customer base exactly what they want from your product.
Many of us have had a taste of success. Some of us dine on it frequently, for others it’s a rare treat. What it does is to help us all feel like we’re doing what we should be in life.
Too often, though, we define ourselves by how we feel. We even decline things by saying, “I just don’t feel like it today” – we put so much stock in feelings that we don’t stop to look at what and who we actually are.
This quote got me thinking:
It’s not about feeling like a filmmaker, it’s about being a filmmaker.
Drake Doremus, The Wrap
Doremus is talking about filmmaking and how it’s better to shoot for a lower target budget in order to be able to make films as opposed to holding out for the mega-budget and never actually making anything. It’s also about how the trappings of a “big” production don’t make the film, it’s the kit, the crew and the cast who make a film what it is.
It’s time for us all to stop chasing the “feel” and start “being” what we want to be – filmmakers, entrepreneurs, writers, artists; we all have goals and we all want to achieve them, but if we set about doing the things we need to do to get there, no matter what, we’ll arrive and find success much quicker than doing all the things that make us “feel” like we think we ought to.
Even after my apologetic post last week, I was unable to return to the flow of posting daily.
Instead, I’ve been having something of a break to focus on developing other things, including a programme of motivational speeches and presentations to help re-engergise and re-focus businesses, upping my programme at the gym in preparation for the 3 Peaks Challenge and working towards the launch of my new website theindiefilmhub.com – a content curation site for independent filmmakers, now just 5 days away from launch.
Although I’ve previously suggested that breaking your routine in blogging – whether about your film, your business or your personal life – can be punished with a significant drop in your readership, sometimes it’s good to take a break for a while.
Taking a break doesn’t have to mean not doing anything at all ((although we all know the times when that’s precisely what we need!)), it’s simply about re-focusing, allowing yourself to be immersed in a different project, a different goal or even a different world.
The old cliché goes that a change is as good as a rest. Remember, clichés are generally only clichés because they’re true.
It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.
Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.
The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”
I cannot stress just how important I think this book is for anyone to read. Go get it.
If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!
What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!
The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.
You’re right, you can’t actually make ‘The Hobbit’ as your next film, but you can learn a huge amount about creating and nurturing your audience from the get-go from Peter Jackson‘s latest adventure in Middle Earth.
Yesterday, production began on the two-film adaptation of the J.R.R. Tolkein book and no sooner had the press release hit the wires than Peter Jackson himself had launched his new Facebook Page. Yes, it’s a personal one, but you can be sure that it’s going to be used almost solely to promote his current flick up until its release in 2012.
This early-bird establishing of connection and communication with the audience (which is something PJ excelled at with both ‘The Lord of the Rings’ and his 2005 ‘King Kong’ remake) is crucial for filmmakers across the budget range.
While Jackson and the Hobbit team may be walking into an audience of millions of eager fans across the world and you may be staring at an audience of less-than-eager family members at the start of your journey, focusing on and starting your social media and marketing efforts from Day 1 is a key principle in audience building for independent filmmakers.
Just ask your friendly local PMD, a post title created by Jon Reiss and being exemplified by the sterling work of Adam Daniel Mezei over at pmdforhire.com – creating your film with your audience in mind is crucial to your success and the more (and earlier) you can connect with them, the more successful you will be.
I’ve long been a loud advocate of the power of social media and digital marketing if used in the right way. The biggest issue that I try to drive home to all of my clients, however, is the simple truth that social media is – and must be seen as – an investment for your business.
It costs money in terms of resources, but it also costs far more in terms of time – the time it takes to develop a social media strategy, to build an audience of friends, fans and followers and to maintain that tribe of people in a way that makes them feel valued by both the brand and the people behind the brand.
Which is why I was so disheartened to see this article on Mashable.com this week on time-saving tips for Twitter. While I agree that there are ways to increase your productivity by developing processes and systems to optimise you and your company’s time on social media sites, I was taken aback to read this (under Number 3):
Another way to fit tweeting into your schedule is to develop tweets in bulk and schedule them to go out later.
This is possibly the single most misleading piece of advice that is bandied around about Twitter. Scheduling Tweets isn’t conversation, it’s broadcasting. Social media is specifically that: social. It’s about interaction, conversation and community, not about broadcasting your “message” ((whatever that may be: sales, social good, charitable)) – that’s what traditional media and paid-for advertising is for.
If you only take one thing away from this blog over however many weeks, months and years it exists and you subscribe, let it be this: don’t schedule your Tweets. If you’re not prepared to invest the time to be part of the conversation with your tribe around your brand, then this form of online marketing isn’t for you.
Most importantly, remember that not being on Twitter, or Facebook, or LinkedIn, or Tumblr, or Blogger, or WordPress or any other social media, blogging or online marketing site doesn’t automatically make you “un-hip” or “out-of-the-loop”. If it’s not right for you, your audience or your budget, then not being on them makes you a far savvier marketer than anyone who’s simply using them as just another broadcasting platform.
I’m getting down off my soapbox now.
This week’s Lowdown focuses on communication tools for filmmakers:
Communication, as we all know, is key to establishing, maintaining and getting the most from our connections and relationships. And it’s important to remember that “getting the most” doesn’t just mean “getting what you want” – all relationships in life should be a two-way street. As soon as we forget that, we’re in trouble.
SKYPE
The biggest and most obvious communication tool for filmmakers is Skype. It’s free, it’s easy-to-use and it offers three main methods of connecting with someone: text-based instant messaging, voice-only internet phone calls and, more famously, video calls.
There is nothing better than meeting with someone face-to-face; relationships will always be stronger and more cemented simply by being or having been in someone’s company. Failing that, however, video calls are by far the best way. You can not only hear the person’s voice, but you get to see their facial expressions, too. When you’re part of a global community of filmmakers, being able to connect with people on the other side of the world and work with them in close-quarters, Skype video calling is simply the best solution.
Voice calls are second best, but Skype still allows you to have a conversation, to hear the other person and to enjoy proper two-way communication. And, of course, it’s still free, which means you’re saving significant amounts on your phone bill.
Lastly comes instant messaging. IM can be a great tool for chatting things through quickly with someone or floating ideas while you’re doing other things, too. It’s a productive communication tool for conversations that don’t require 100% attention the whole way through – you can dip in and out with pauses between responses. The main issue with IM is that it’s far too easy to be lazy and use it when you should really pick up the phone and talk to someone.
Alongside Skype, which is often seen as the catch-all free communication tool, is the fantastic WhatsApp Messenger. WhatsApp is both brilliant and significant because it’s one of the first cross-platforms communications apps that lets you connect with friends and contacts using instant messaging from your mobile device.
It works on iPhone, Blackberry and Android smartphones and uses the same internet connections and technology that gives you your email to keep you in touch without any charge beyond your usual monthly phone service.
The biggest barrier to this right now is the fact that both sides have to have the app installed on their device, so the more we can encourage each other and our friends and connections to download the app and sign up, the more free communication we’re going to get from it.
WRAP UP
Communication tools are like all the other tools I talk about on here: they’re great if you use them correctly and for the right purpose. While all manner of free communication tools are a huge boon to us as filmmakers and content producers, they can only be as good – and as productive – as we allow them to be.
So next time you find yourself typing out an email, stop and think if you’d be better connect with the recipient in a chat. Next time you try to connect with someone in a chat, think about whether you’d be better off calling them on Skype. And the next time you connect on Skype, think about whether what you have to say would be better done using video so they can see you’re not angry, pissed off or disappointed.
Good communication is the cornerstone of good business and at the end of the day, good business is what we’re all trying to achieve.
I wrote a few weeks ago about getting ‘a job‘ to help get me out of the house and a little less stir-crazy (one of the pitfalls of working from a home office). I expected it to be hard work, but that was kind of the point; it would hep my mental state, my writing and my honeymoon fund.
What I didn’t realise was that it would be such hard physical work and that as a consequence, I’d become stronger and fitter so much more quickly than I’d been planning on with my regime at the gym.
The unexpected benefits of the things we do in life can be some of the best. The same thing goes for business, writing and filmmaking, too. Sometimes we do things because we enjoy them, sometimes we do things because we think they’ll be good for us or for others and sometimes we do things because we feel we have to.
Whatever your motivation for doing something – positive, negative or self-serving – it’s always good to be on the look-out for those things we’d never have had access to or experienced had we not taken that certain task on.