Archives: Learning

This week’s Lowdown focuses on communication tools for filmmakers:

Communication, as we all know, is key to establishing, maintaining and getting the most from our connections and relationships. And it’s important to remember that “getting the most” doesn’t just mean “getting what you want” – all relationships in life should be a two-way street. As soon as we forget that, we’re in trouble.

SKYPE

The biggest and most obvious communication tool for filmmakers is Skype. It’s free, it’s easy-to-use and it offers three main methods of connecting with someone: text-based instant messaging, voice-only internet phone calls and, more famously, video calls.

There is nothing better than meeting with someone face-to-face; relationships will always be stronger and more cemented simply by being or having been in someone’s company. Failing that, however, video calls are by far the best way. You can not only hear the person’s voice, but you get to see their facial expressions, too. When you’re part of a global community of filmmakers, being able to connect with people on the other side of the world and work with them in close-quarters, Skype video calling is simply the best solution.

Voice calls are second best, but Skype still allows you to have a conversation, to hear the other person and to enjoy proper two-way communication. And, of course, it’s still free, which means you’re saving significant amounts on your phone bill.

Lastly comes instant messaging. IM can be a great tool for chatting things through quickly with someone or floating ideas while you’re doing other things, too. It’s a productive communication tool for conversations that don’t require 100% attention the whole way through – you can dip in and out with pauses between responses. The main issue with IM is that it’s far too easy to be lazy and use it when you should really pick up the phone and talk to someone.

WHATSAPP

Alongside Skype, which is often seen as the catch-all free communication tool, is the fantastic WhatsApp Messenger. WhatsApp is both brilliant and significant because it’s one of the first cross-platforms communications apps that lets you connect with friends and contacts using instant messaging from your mobile device.

It works on iPhone, Blackberry and Android smartphones and uses the same internet connections and technology that gives you your email to keep you in touch without any charge beyond your usual monthly phone service.

The biggest barrier to this right now is the fact that both sides have to have the app installed on their device, so the more we can encourage each other and our friends and connections to download the app and sign up, the more free communication we’re going to get from it.

WRAP UP

Communication tools are like all the other tools I talk about on here: they’re great if you use them correctly and for the right purpose. While all manner of free communication tools are a huge boon to us as filmmakers and content producers, they can only be as good – and as productive – as we allow them to be.

So next time you find yourself typing out an email, stop and think if you’d be better connect with the recipient in a chat. Next time you try to connect with someone in a chat, think about whether you’d be better off calling them on Skype. And the next time you connect on Skype, think about whether what you have to say would be better done using video so they can see you’re not angry, pissed off or disappointed.

Good communication is the cornerstone of good business and at the end of the day, good business is what we’re all trying to achieve.

Our lives are a rush of different stimuli, from our multiple social media accounts to emails to phone calls and text messages.  In order to boost your own productivity, take a break from it all for a set period of time each and every day.

Since I started training for the 3 Peaks, which currently involves 5 trips to the gym a week and a lot of pain, I’ve discovered the enormous benefits of being in an environment with none of the usual distractions.

My creativity has come on in leaps and bounds in the last few weeks as I give myself 45-60 minute periods every day of the week to be completely cut off from my communications, to enjoy some much needed thinking time and to focus my brain on the things that really matter in my life and work, rather than the things that too easily consume my attention when I’m in the thrall of social media maintenance and ever-flowing emails.

You may not be a gym-bunny, but if you can find the space in your day to force yourself to silence your phone, shut your laptop and spend even half-an-hour away from everything and alone in your head ((or with friends and loved ones)), you’ll notice the benefits creeping into your headspace rapidly.

I wrote a few weeks ago about getting ‘a job‘ to help get me out of the house and a little less stir-crazy (one of the pitfalls of working from a home office).  I expected it to be hard work, but that was kind of the point; it would hep my mental state, my writing and my honeymoon fund.

What I didn’t realise was that it would be such hard physical work and that as a consequence, I’d become stronger and fitter so much more quickly than I’d been planning on with my regime at the gym.

The unexpected benefits of the things we do in life can be some of the best. The same thing goes for business, writing and filmmaking, too. Sometimes we do things because we enjoy them, sometimes we do things because we think they’ll be good for us or for others and sometimes we do things because we feel we have to.

Whatever your motivation for doing something – positive, negative or self-serving – it’s always good to be on the look-out for those things we’d never have had access to or experienced had we not taken that certain task on.

In one of those strange pieces of serendipity that come along now and again, no sooner had I Tweeted out yesterday’s blog post than I came across this Tweet from friend and fellow Twitterer, Jeanne.

A Twitter pimp extraordinaire, screenwriter and black belt in Tae Kwon Do, Jeanne is an inspiration to many, from her Twitter feed and blog to hosting the weekly US #scriptchat sessions.

And what wonderful timing as I resolved to give up fear for lent, for Jeanne to link through to her blog post about doing exactly the same three years ago and never looking back.

In 2008, I gave up fear for Lent.  It changed my life forever.

Jeanne V Bowerman, jeannevb.com

Read her full post here and be inspired to join me on my fear-shedding journey.

I’ve spoken on this blog before about Jon Reiss, filmmaker and author of Think Outside The Box Office, the authoritative guide for finding and building an audience for your low-budget indie flick.

Jon has now gone a step further and established the best iPhone app integration with your film. You can read Jon’s post announcing the app over on his blog, but here’s the key part of it:

This is an app to share the graffiti and street art you love with others.   It is free – and is intended to create a broader community around Bomb It.

Jon Reiss, jonreiss.com

Rather than simply using the app as another platform for selling his film, what Jon has created is another way to engage his community. He’s adding value to his audience, giving them a way to talk, debate and share while still pushing (but not overtly) the BOMB IT brand out there.

By keeping the app BOMB IT-branded, the people who know him and his film will start to use it and share it with their friends (from with in their community and, thus, the target audience for the film) and spread the word. More awareness = bigger target audience = more views. But, significantly, Jon’s not trying to expand beyond his identified “niche” – he knows who is audience is and how to cater for their needs; textbook indie movie marketing.

Any producers out there looking to enhance their film’s brand with an app would do well to study what Jon has done here, which comes back to the same story  we push time and again: know your audience, give them what they want and give them more than they expect.

Engage, converse, offer value. It’s a simple equation that too many filmmakers frequently skip over.

If you’ve established yourself a strict, productive routine, it can be hugely beneficial to give yourself some slack now and again.

As you probably know by now, I’m training for the 3 Peaks Challenge in June this year. Since I’m much further behind all the other members of the team, I’ve set myself a rigorous and punishing work, training and dietary schedule to get myself in shape.

Motivation for anything can be hard to maintain, but even more so when you’re limiting and/or being tough on yourself, restricting certain things and enforcing others. That’s why I’ve taken to giving myself a ‘cheat day’ once a week to allow me to indulge, slack off and generally slob around a bit.

Including a cheat day as part of your regular schedule – whether it’s a day off from work, a day with no internet, eating whatever you like or just enjoying something you don’t usually have time for – can be a much stronger motivational tool than a long-term goal; knowing that you’ve got a ‘rest day’ coming up can help you work harder and more efficiently as well as increase your positivity and productivity.

Don’t be so hard on yourself; cheating’s only cheating when it does you a disservice. Sometimes cheating’s just the best way to move forward.

I’ve been in a funk since the weekend.

Working too hard, not playing enough and feeling generally a little run down, I’ve been struggling to concentrate and get my head in order with no inspiration to get anything done.

Then, today, thanks to a friend on Twitter, I did the one simple thing that works every time. I got off my arse.

The simple act of standing from your sofa, your desk, your workbench and going and doing something can be all the inspiration you need to get back up and at ’em.

Next time you’re funking ((new word!)), just choose something, get up and DO IT.

A natural part of life is looking back over the past and – occasionally – wishing you had a passport back to the “good old days”.

Yearning for the past, however, precludes us from looking to the future. Facing the in the wrong direction not only leads to heavy-hearted nostalgia ((or worse, sentimentality)), but also stops us being open to new ideas and new opportunities.

Most frequently, we hark back to the days of “carefree joy” and “spontaneity” that marked our teenage years, but it’s vital never to forget that everything we’ve experienced – and especially all the good stuff – we were able to enjoy and consequently remember fondly because we were open to a wide range of possibilities and new adventures.

There’s nothing wrong with looking back; just make sure it’s a glance over your shoulder, not a 180˚ turn from your forward path.