Archives: Learning

I’ve now been blogging in various guises since 2006, initially charting my transplant journey, both pre and post, then moving on to cover more to do with my day-to-day life, work and career. Then this blog turned into more of a business-orientated blog looking at social media and productivity, among other things.

There Is No Answer is a natural (or at least natural-feeling) evolution of that blog based on where I am in life today.

Over the last three months various occurrences ((some of which I’ve blogged about, some I haven’t)) have, erm, occurred in my life to make me rethink and re-evaluate life, the universe and everything ((thanks to Douglas Adams for that one)).

Here’s a small selection of things I’ve learned about myself – and others – in that process:

1. I’m both far more fragile and far more resilient than I thought. That may seem oxymoronic, but my physical and emotional fragility were highlighted and tested by last month’s brain haemorrhage, pushing me into dark places of acceptance I didn’t want to go, but followed by the embracing of a new way of doing things, a new world order applicable only to the oliverse.
2. Failure is fine. It’s taken me over 29 years to finally accept it, but failing is a far bigger part of success than getting things right is.
3. Friends are those who you know will be there no matter what. I’ve learned some hard lessons about friendship in the last few months and had to face the loss of some people who have previously played a very large part in my life. But while my life has moved on, I’m not sure theirs has and that chasm is apparently too far to bridge.
4. There is always something else. For better and worse, there will always be a new challenge to face as soon as you surmount the previous one, but there will always been just as sweet a reward for tackling the next one.
5. Lastly, and most importantly, There Is No Answer. Nothing we do will ever be 100% right, but little that we do can ever be entirely wrong. Understanding – and embracing – the world’s lack of order is key to getting the most out of each and every day we’re here.

There Is No Answer is a call to everyone – artists, filmmakers, entrepreneurs, mothers, fathers, husbands and wives, dogs, dingos and donkeys – to embrace the knowledge that life is not a zero-sum game; it’s a multiple choice test that will only ever be marked by ourselves.

This blog will aim to highlight all those little things that can make life and work easier, more immediate, more fun and more enlightening. I am to lead the way in embracing the answer-less society by putting myself in the kinds of situations I feared before and pushing the boundaries of my comfort zone as I design and style a new life for myself.

Each day of my life is dedicated to the donor whose most generous of gifts allows me to be here today. I intend to honour their memory by living the life I want, the way I want with the people I want. Nothing more, nothing less.

Care to join me? Don’t worry, there is no answer.

Yesterday I pledged myself to taking part in the Domino Project, Ralph Waldo Emerson-inspired #Trust30 project to create something new everyday.

As I headed to bed this evening, it occurred to me that I hadn’t written anything on the blog today. Sure, I busied myself with updating and catching up on The Indie Film Hub, which had also been hit by my minor health detour last week, but did that qualify under #Trust30 rules?

What is “creation” – how do we define it? How do I define it is probably the more pertinent question; the one thing we can safely say about all art and creativity is that it’s entirely subjective.

For me, this blog represents creation; the Hub represents curation, a very different thing. Even though I create new content to post every day, what I’m actually doing is curating the content I believe to be of value to other filmmakers and people who work in film. The content itself – the lessons, the examples, the information – is all created by the hugely talented people whose blogs, websites and newsletters I read every day.

So what is creation? For me, creation is about intent. Creation is about originating something that serves a purpose. It doesn’t have to be a higher purpose. It doesn’t even have to be a purpose that matters to anyone else. When I first started blogging, I wrote entirely for myself, to motivate me and to explore my life and my feelings. That’s a purpose. That’s creation.

By that definition, I suppose the Hub does represent that. So why doesn’t it feel that way?

What’s your definition of creation? Is it word-count, impact, intention? Or is it more ethereal, more intangible?

As a freelancer making films, working with social media clients and running a successful indie film website, things can sometimes get on top of you, hence the lack of blog posts here in the last couple of weeks.

Far from being an excuse, it’s a point worth noting that sometimes it’s OK to take some time away. I’ve talked before about how focusing on something new can be refreshing, and also about the good points and bad points of taking a break from your blogging – and work – routine.

If you’re working as a freelancer there will be times when your workload swamps what you do and writing a blog seems like the last thing you want to do. Companies have a huge advantage over individuals in having people to delegate blogging duties to when the primary blogger is away ((Indeed, if you’re an organisation with more than a couple of employees or partners you should make sure everyone understands the needs of your blog so you can step in)).

What I failed to do (and will rectify over the next few days) is to build up a catalogue of pre-written posts to put up when I don’t have time to dedicate to writing a new post every day. By marking out a posting calendar and making sure there are always posts in the bank, freelancers and individual bloggers can make sure they’re never away from their post for too long.

Because we all need a break from time to time and it’s good to get away (as evidenced by my three days in Durham for a charity event this week), don’t let yourself fall into the trap of feeling you must always be “in the office”.

Inspiration comes from many quarters all around us. Sometimes it’s something we see, sometimes something we here. A lot of times for me it’s things I read.

I’ve written previously about Seth Godin and his new book ‘Poke the Box’. After reading the free eBook SXSW Pokes, I immediately downloaded the Kindle version of the full book and read it quicker than I’ve read most things before.

Poke The Box is all about starting, initiating, changing the status quo without fear of failure. Reading it struck a chord with me. Not only had I decided to give up fear for lent, but I was also living a more fearless life, committing myself to things and driving myself forward in several areas of my life, albeit slowly.

While going through my RSS feed one day, I wondered if it wouldn’t be nicer to have a single place on the ‘net that collects all of the best content, particularly for filmmakers. There’s Hollywood Wiretap – a great site for news on big studio movies – but nothing really similar for blog posts and articles that are aimed at, written by and for the benefit of independent filmmakers.

TheIndieFilmHub.com was born in mere moments and, no sooner had the idea come to me than I had set about making it happen. This project, which launched yesterday, is my poke at the box, my attempt to get something shipped when other projects and ideas have been stagnating or not progressing as quickly as I’d have liked.

The Indie Film Hub is a place indie filmmakers can go to find the best, most useful, most relevant and entertaining content on the web, all personally curated. Every post on the site is hand-picked by a real, genuine human being – no bots, no aggregators, no automation whatsoever.

I hope, in time, it will become a great resource for filmmakers and be the first stop on their hunt for content. But if not, at least I started something. At least I poked the box.

As part of my training for the 3 Peaks, I swim twice a week (in between the full-on gym workouts), thanks to the lovely people at Topnotch Healthclubs who’s sponsored my challenge.

Today while I was swimming I noticed a curious phenomenon that I’m going to name the “hottie effect”. There were three guys in the pool, including me. One of them was pretty much just sitting there, the other doing some slow, steady, not hugely dedicated breast-stroke lengths and me, somewhat beasting myself churning out my 500m.

In the middle of my 3rd 50m set, a girl came in.

I should immediately qualify this by saying that when I swim I obviously don’t wear my glasses, so I can’t actually see anything beyond the end of my nose in any kind of clear fashion.

This girl came in and, from what I could make out, she was young, slender and wearing a bikini.  Suddenly and remarkably the layabout starting cranking out some lengths, the breast-stroker suddenly upped his speed and improved his technique and I… well, I mostly carried on doing lengths while wondering how hot this girl must be to inspire the other guys to such great feats.

The point of all this isn’t swimming pool-based voyeurism, but to suggest that we all in some way or another adapt our behaviour in the presence a a pretty person ((girl or boy, depending on your personal preference)). In the gym especially, it makes be act “up” – trying to show ourselves to be fitter, stronger and faster.

What if we could apply that “hottie effect” to our creative lives? If we created in the shadow of the “hottie” – that single person we’re all desperate to please.

Impressing people – whether it’s an agent, a producer, a client or a partner – is an innate desire in all of us. We want people to love what we do. Creating that voice of approval and encouragement in what we do is a perfect way to motivate yourself and keep focused on creating the very best that you can, whatever it may be.

In the pub bathrooms where I lunched with my Godson today, I was struck by the “novelty” condoms machine, which offered prophylactics in an epic range of colours and shapes, with character’s faces drawn on them and designs that were supposedly “ticklers” and, therefore, more pleasurable. Not my thing, but I do see that there may be a market for them.

Until I saw the qualifying statement:

Not suitable for barrier use.

That’s right: novelty condoms at £1 a pop (roughly $1.60) that don’t actually work as condoms.

In business (or filmmaking, for that matter), there’s nothing wrong with novelty for novelty’s sake. After all, how many sea-side resorts keep their economy rolling on frankly useless novelty tat that tourists of all ilks like to pick up?

But if you’re offering a novelty item that serves a purpose, it’s vital that the novelty shouldn’t get in the way of that given purpose.  The proverbial chocolate teapot excepted ((it’s not really a teapot, it’s just a foodstuff, and you’d never consider using it as a teapot)), anything you ship, sell or offer needs to do what they say on the tin (in this case, be a condom) over and above the comedy, novelty value that they offer.

In today’s world, it’s harder and harder to find anywhere that doesn’t have Wi-Fi access. Much to my surprise ((and, it turns out, my luck)), one of those places is the campus coffee shop of City University ((where I accompanied my fiancée to calm her nerves before her exam today)), which has a connection so slow as to be pretty much useless.

Unfortunately for the new website I’m planning and prepping, it just wasn’t as viable a work option as I’d hoped. Instead, with no real ‘net access to speak of, I managed to write a rough draft of the first two thirds of my new eBook ((which I have also now announced to the world, giving myself accountability and therefore less ability to avoid it, but more on that in a future post)).

I’ve been planning and meaning to write the book for the last couple of months, but something always gets in the way, whether it’s my own procrastination, a feeling of too little time or a simple perception of “writer’s block”.

Today, by getting away from my usual distractions and by having almost literally nothing else to do, I settled down, I focused and I ploughed through way more, way faster than I ever thought I would.

The next time you have something you really want to do but can’t seem to find the time, see what happens when you move yourself away from your usual workspace and take yourself to a place where you can’t be distracted by the usual things. Be it a park, a library or anywhere that doesn’t offer fast-as-lighting internet access, find the place that fits and see just how much you plough through.

I see many more days of internet-off writing ahead of me. Let me know what you think if you’ve tried it, or if you have your own tricks for getting super-productive.

It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.

Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.

The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”

I cannot stress just how important I think this book is for anyone to read. Go get it.

If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!

C. C. Chapman, SXSW Pokes

What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!

Sandy Harper, SXSW Pokes

The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.

Amber Naslund, SXSW Pokes

I’ve long been a loud advocate of the power of social media and digital marketing if used in the right way. The biggest issue that I try to drive home to all of my clients, however, is the simple truth that social media is – and must be seen as – an investment for your business.

It costs money in terms of resources, but it also costs far more in terms of time – the time it takes to develop a social media strategy, to build an audience of friends, fans and followers and to maintain that tribe of people in a way that makes them feel valued by both the brand and the people behind the brand.

Which is why I was so disheartened to see this article on Mashable.com this week on time-saving tips for Twitter.  While I agree that there are ways to increase your productivity by developing processes and systems to optimise you and your company’s time on social media sites, I was taken aback to read this (under Number 3):

Another way to fit tweeting into your schedule is to develop tweets in bulk and schedule them to go out later.

Leyl Master Black, mashable.com

This is possibly the single most misleading piece of advice that is bandied around about Twitter. Scheduling Tweets isn’t conversation, it’s broadcasting.  Social media is specifically that: social. It’s about interaction, conversation and community, not about broadcasting your “message” ((whatever that may be: sales, social good, charitable)) – that’s what traditional media and paid-for advertising is for.

If you only take one thing away from this blog over however many weeks, months and years it exists and you subscribe, let it be this: don’t schedule your Tweets. If you’re not prepared to invest the time to be part of the conversation with your tribe around your brand, then this form of online marketing isn’t for you.

Most importantly, remember that not being on Twitter, or Facebook, or LinkedIn, or Tumblr, or Blogger, or WordPress or any other social media, blogging or online marketing site doesn’t automatically make you “un-hip” or “out-of-the-loop”. If it’s not right for you, your audience or your budget, then not being on them makes you a far savvier marketer than anyone who’s simply using them as just another broadcasting platform.

I’m getting down off my soapbox now.

I don’t want to pour more scorn on the much-derided Spider-man: The Musical, enough of that has been done by commentators and citizen reviewers across New York, the US and, increasingly, the world. I make no comment on its artistic merit; I’ve not seen it and therefore am in no position to judge.

I did, however, see a lesson for all artists and creatives in the development and re-development of the show following this piece in the New York Post this week. The key phrase for me:

[Phil] McKinley’s going to turn the show into a shorter, special-effects-driven family spectacle more suited to the world of Steve Wynn than Steve Sondheim.

Michael Riedel, nypost.com

For me, if you’re creating a musical from a comic book, the tone and the feel of the show needs to reflect that of the book itself. The same holds true for making movies and TV shows of comic books, too.  What I don’t understand about Spidey is why have a short, special-effects-driven family show is a change of direction – that’s exactly the sort of show it should have been in the first place.

As any social media and marketing expert will tell you, knowing your audience is key. And the audience for Spider-man: The Musical surely wants to see something breath-takingly spectacular with a simple, familiar storyline that they don’t have to concentrate on too much.  From the reports abounding on the ‘net, that’s not what they’ve got.

Knowing your audience and knowing exactly what it is you’re making is crucial to the artistic and commercial success of any artistic project. Even for little indies who don’t want to think about “commerce” and “business” ((as misguided as that is)), it’s vital to understand who is going to consume your eventual product, even if they’re not paying for it.

What else would you want from a Broadway/West End show based on a comic book? I can’t think of anything other than good fun and spectacle. It’s the old K.I.S.S. message: Keep It Simple, Stupid.