Archives: Shorts

Following on from yesterday’s post about faking it and how your inner confidence shines out through your actions, today’s post continues on the theme of perception.

I’ve just watched this video from Gary Vaynerchuk ((no, I didn’t really know who he was either until turned onto his stuff by Adam Baker)) and it’s hard to do so without being inspired:

This is a guy who knows how he’s perceived, knows what people expect from him when they first encounter him, but flies in the face of it with wit and confidence.

Knowing how people see you is key to finding your personal – or corporate – brand. I’ve written before about the importance of recognising your place in the market to help drive your growth, but it’s just as important to know not just where you see yourself, but where others see you, too.

Ben Craig, a Scottish director who made his short film MODERN TIMES for a budget of tea and sandwiches, has been taking some heat on his Vimeo page for the definition of “no budget” given the very nice Sony EX3 he shot it on and the studio space he used for a flick that’s now gathering some major buzz from Hollywood agents and execs ((as per yesterday’s Hollywood Reporter blog piece here)).

The truth is that Craig shot the entire film using equipment and a studio borrowed from a photographer when it was free at the weekends. He then set about doing all the visual effects himself, learning the software as he went.

The bitterness of the commenters is hard to fathom ((although sadly all too common)). If we as filmmakers want to make the projects we’re passionate about, we need first to focus on building a contacts book of creative collaborators – a network of mutually beneficial relationships.

By asking first “What can I do for them,” before “What can they do for me,” we can not only start relationships on a positive footing, but also potentially open doors to exciting opportunities that will never come the way of those filmmakers who spend their time bemoaning the fact that they don’t have the resources that people like Ben Craig or Gareth Edwards ((the director of the similarly home-made (effects-wise) MONSTERS)) had.

Sometimes selflessness and generosity is the best way of being selfish and getting what you want. I guess that’s what they call Karma.

I tweeted a link to this video earlier, but it’s such a great summation of why we filmmakers do what we do that I felt I had to post it up on here.

This captures all of the endlessly changing feelings we all go through as we battle to bring our baby to the screen. Enjoy! And, if you like it, do the guys a favour and vote for them, too.

http://www.youtube.com/watch?v=pNNEwFqQCB8