Archives: Film

Over the last 7 days leading up to the London Screenwriters’ Festival at Regents College, I’ll be preparing a special (text-only, sadly) Lowdown looking at how you can get the most from your weekend and the biggest bang for your buck.

You can read earlier tips in the countdown: Day 1 | Day 2 | Day 3 | Day 4.

Day 5: Networking Part I: The Comfort Zone

In preparation for a full run down of how to network efficiently  and effectively at the LSWF, today’s post is more of a networking primer, a few DOs and DON’Ts for the dreaded “meeting new people” thing:

• DO push yourself out of your comfort zone – talking to other people, new people, can be daunting and scary, but that’s exactly how you want it to be. If you’re nervous then you know you’re pushing yourself outside your comfort zone and when you do that amazing things happen.
• DON’T hang with the people you know – all of your Twitter buddies may be there, but try not to make a bee-line for them; they are your safety net, not your reason for being there. That’s not to say you should ignore your Twitter buddies, but don’t let them be your sole companions at the networking sessions either.
• DO wear your happy face – head high, shoulders back, confident posture and a positive outlook will get you a long way in the crucial “first impressions” stakes. Learn to fake it if you want to make it.
• DON’T waffle on for hours – treat each networking event like speed-dating; you want to get as much useful information across to the other person in as short a time as possible, but you also need to LISTEN to what they are saying back. Once you’ve hit all your markers, move on.
• DO be a brazen hussy – networking is a game and you want to get around as many people as possible and make connections. If you’ve been standing talking to the same person for more than 5-10 minutes and you’re not discussing very important things, excuse yourself and move on to the next person.
• DON’T be offended if it happens to you, too – your conversational partner has the same aim as you: getting around the room. Moving on is not a sign of rudeness (unless one doesn’t excuse oneself), but simply a sign that you’ve exchanged your key info and can have a longer discussion at a more convenient time.
• DO pay attention to other people’s body language – if you’re scouting for openings to go and talk to someone, look at their feet. If they’re turned away from the person they’re talking to it means they’re not fully engaged and you’ve got the perfect “in” to – politely – sidle into the conversation and introduce yourself.
• DON’T be blind to your own body language – always strive to appear engaged with what the other person is saying. They may be the biggest bore on earth, but one day they may bring you that perfect idea for a script, or offer you proper paid work – a first meeting is not a time to burn bridges.

Tomorrow’s Lowdown will cover the intricacies of networking once you’re in the room – how do you “mingle”, how should you present yourself and how to make the most of the first 30 seconds when you meet someone and you’re both forming your crucial first impressions?

Over the last 7 days leading up to the London Screenwriters’ Festival at Regents College, I’ll be preparing a special (text-only, sadly) Lowdown looking at how you can get the most from your weekend and the biggest bang for your buck.

You can read earlier tips in the countdown: Day 1 | Day 2 | Day 3.

Day 4: Take Note(s)

I’m going to make a wild assumption that people going along to the London Screenwriters’ Festival are going to be, well, writers. Which means that we’re all interested in using the written – and then spoken – word to express ourselves.

Note-taking, however, is very, very far away from what we do day-to-day. It’s not about meticulously crafted sentences and structures – it’s about remembering what we feel we most want/need to remember.

The biggest difficulty with note-taking is that it’s very much like revision at school: everyone has their own system that works for them. I can’t, therefore, tell you how to take the best notes for you, but I can tell you what works for me and what other people often find useful with notes.

Here are 6 key points to consider:

1. Don’t attempt to transcribe the session – that way madness lies. Your hand (or your fingers if you’re being posh and taking a laptop in) can’t keep up with the speed at which we all speak. So unless you’re a stenographer or journalist trained in short-hand, you’re not going to be able to write down everything that’s said.
2. Take down the key headings – from the powerpoint, if there is one, or as they emerge from the mouth of the speaker. Most speakers use topic headings on slides or note cards to jog their memory of what they’re trying to cover; the same principal can work for you.
3. Consider your own personal shorthand – my dad used to take notes in meetings using his own form of shorthand that eliminates vowels. That was in the 70’s and is now more commonly known as “text-speak” (or txt-spk, I suppose). The point is, it worked for him, you may find something that works for you.
4. Don’t let your note-taking distract from the business of the session – You don’t want to miss key points because you were furiously scribbling what was said immediately beforehand. Keep your notes as brief as you feel you can make them.
5. Allow time to typing up – brief notes are all well and good, but you’ll need to allow yourself time to write them up at some point. This is how I make my notes, by making brief points on my notepad, then after the session going over them and typing them up. I find it helps me remember things better.
6. Or, you could skip notes altogether in the session – allowing you to focus completely on the speaker(s), then write down the key points you remember immediately afterwards. This doesn’t work for me, because I get distracted by consciously “trying” to remember the key points I don’t want to forget and miss other elements of the presentation, but I know plenty of people for whom it works perfectly.

If this all feels slightly too scholastic for you, by all means avoid taking notes completely. If you think you’ll take away what you need to know without writing it all down then that’s the best way to do it – as I said above notes are entirely personal.

The last things I’ll say on notes, though, is that you should see them as a career investment; you’re paying close to £300 for this weekend’s experiences, so however much of a chore taking and typing up notes may appear, it’s always worth considering what you would pay someone for notes like those with the insights you’re going to get from the weekend.

For me, I’d certainly pay more than £300 for the wealth of knowledge I’m likely to accumulate over the course of the LSWF.

Come back tomorrow, Day 5, with just 3 days to go before the festival starts, when we’ll be looking at Networking – that dreaded “meeting new people” thing.

Over the last 7 days leading up to the London Screenwriters Festival at Regents College, I’ll be preparing a special (text-only, sadly) Lowdown looking at how you can get the most from your weekend and the biggest bang for your buck.

You can read Day 1 here and Day 2 here.

Day 3: Making the Most of Your Schedule

After yesterday’s blog about how to pick apart the schedule and select your sessions (another interesting note on which Monica Solom has blogged once again), it’s time to get down to the nitty gritty of how you make the most of the workshops you’ve chosen.

Here’s a quick, 5-point Lowdown on getting what you need:

1. Pause before the start to work out what 3-5 nuggets of info or tips you’d like to come out with at the end of the session and write them out on a blank page in your note book.
2. Make notes through the talk. If you’re not a great – or natural – note-taker, don’t worry, I’ll have more on making notes in tomorrow’s Lowdown.
3. Listen carefully. You’re looking not only for your 3 key nuggets, but also the extra bits of info that you wouldn’t have thought of or hadn’t realised were important until they came out of the speaker’s mouth. But you’re also listening to make sure that when it comes to Number 4 you’re not going over old material.
4. Ask questions. If you find yourself without key notes written by your important pieces of info you’re after, ask. Don’t EVER be shy to ask a question in a panel or a talk. All of the sessions will have time for a Q&A and, if it helps you achieve your goals for the festival that we talked about yesterday, there’s no such thing as a stupid question. However stupid you may feel asking it, you’ll feel even more stupid if you don’t and you walk away without at least broaching the subject.
5. Talk about it. When you’re filing out, when you’re heading across to the next session, when you’re grabbing a cup of coffee or a bite of lunch; talk about it with anyone and everyone. Nothing seals information in your brain better than forcing your brain to process it so you can sum it up to someone who wasn’t there (maybe you’re “workshop buddy” who’s been taking in a competing session. Equally, discussing it with someone who was also in the session can help you see things from another angle that you may have missed.

There is an untold wealth of information to be discovered, mined and absorbed at the festival. Even once you’ve narrowed your choice of workshops and sessions right down, you still need to be aware of what you want to glean from each individual element on your personal schedule.

With 5 minutes of forethought and an hour of concentration, you will emerge from each and every block a wiser person and, hopefully, a better writer.

Tomorrow on the Countdown Lowdown, we’ll take a brief gander at note-taking: an investment in learning.

Over the last 7 days leading up to the London Screenwriters Festival at Regents College, I’ll be preparing a special (text-only, sadly) LOWDOWN looking at how you can get the most from your weekend and the biggest bang for your buck.

Read Day 1 here.

Day 2 – Get Organised, Part II: Setting Your Schedule

After yesterday’s first post you should now be primed and ready with notebooks, pens and business cards on the way.

Today and tomorrow, making the most of the weekend, it’s time to sit down and really study the timetable for the festival and decide what you want to tackle.

This is only a blog of limited space (I know you don’t want to sit and listen to be drone on), so there’s no way I can systematically go through the whole weekend workshop by workshop, but here’s my top tips for choosing the right sessions for you.

1. Think carefully about your short- and medium-term goals. What you should be aiming for from this year’s inaugural festival is to kick-start your journey to the next step of your career – whether you’re a newbie, an old-hand or somewhere in the middle.
2. Print out the schedule from the LSWF website (which you can find here) and put big black marker lines through the workshops that hold no interest for you at all. That narrows things down a bit (but probably not a lot!).
3. Pick two or three workshops on each day that fit with what you want to achieve/improve RIGHT NOW. Whether it’s getting that first draft down, to selling it, to getting representation or looking into self-producing, select the sessions that will help you get there as soon as the festival finishes.
4. Be REALLY honest with yourself. If you haven’t finished a working, saleable/shootable draft of your screenplay yet, is it really worth that workshop on getting an agent, or would you be better off sitting in on the re-writing workshop instead?
5. Pick at least one networking event each day that you will commit to. Networking is the major bonus of actually being at the event (as opposed to watching the sessions back on the ‘net afterwards), so make the most of it. More on networking later in the build up, but don’t avoid it because you’re nervous!
6. Pick at least one workshop every day that’s not something you’d normally attend. Whether it’s about a topic you don’t normally deal with or about a media you don’t normally write for, go and see something different.
7. Pick one workshop a day that just looks interesting and/or fun – something that you actively really want to see. Maybe it’s Tim Bevan, John August or some of the other big names at the fest whose work you admire, or a session with people you know and follow in the wider world. Make it your treat.
8. Lastly, but not least, pick yourself a schedule that’s going to feel rewarding. You’ve got to find a balance between information and entertainment, between over-loading your brain with info and getting enough useful information to push yourself forward.

All the delegates of at LSWF have to face the fact that you can’t be at all of the events you’ll want to be at, but if you spend enough time studying the schedule you will at least be able to maximise the information you take in that will help you take that leap to the next level.

Another great tip I’ve heard is from an article over on TwelvePoint from Monica Solom (thanks for the tip!). She suggests buddying up with other writers to split workshops between you. Then arranging time to get together and swap notes after the fact, so you gain from more than you were able to see yourself. The LSWF social network for delegates is a really useful place to find a buddy if this idea appeals to you.

Tomorrow, Day 3 of the Countdown Lowdown will look at making the most of your workshops.

Over the next 7 days as things ramp up towards the London Screenwriters Festival at the phenomenal Regents College, I’ll be preparing a special (text-only, sadly) LOWDOWN looking at how you can get the most from your weekend and the biggest bang for your buck.

Day 1 – Get Organised

With 7 days still to go, you’ve still got time to get your business cards designed, printed and sent out to you. Granted, it’ll be speedy-shipping, which will cost you a little more, but you really can’t underestimate how important having good – or any – business cards can be.

There’s loads of great, cheap websites to get your cards produced and you don’t need anything flashy or glossy. Try places like Vistaprint or BestPrinting, both of which allow you to design your own cards online and upload your own image.

A quick tip for card design: leave space on the back side for people to make notes about you and your projects. When you’re meeting the hundreds of other delegates at the festival, you’ll find some of them stick in your mind and others, well, wont. But if you keep track of people and their projects you stand a better chance of enhancing your networking after the fact.

Whether you use a standard template (not the best idea, but better than nothing) or create your own, business cards are essential to your LSWF experience. The last thing you want is to be in a situation where people are asking for your details and you have to scribble them on the back of a fag packet (after emptying out all of your smokes) or a page hastily ripped out of your notepad. Not a great impression.

And talking of notebooks – buy two. Just looking at the lineup, you know that whatever you’re going to be taking in you’ll going to be taking copious notes on everything you see (or at least you should be!).

With you notebook, buy yourself a PACK of pens. You’ll be wanting AT LEAST three, if not more, because you don’t want to be scuppered by empty pens.

That’s today’s mission in preparation for the festival, then: get online and order your business cards if you haven’t already, and pop down to your local stationary store and kit yourself out for copious note-taking. It’s for your own good!

Day 2 tomorrow will look at how to choose your sessions and workshops.

On Monday night a friend of mine put a distress call out over Twitter looking for an editor. Having spent the last couple of years cutting my own projects and knowing her company – markthree media – use the same system as I do, I volunteered to pop in on Tuesday and help out.

It wasn’t a hugely technical job; I was there essentially to tackle a couple of issues that had been spotted ahead of final submission to the client and try to shave a little bit off each of the four vids they were submitting. All of which is par for the course on these kinds of videos, it just so happened that their original editor was unavailable to get it done before the deadline.

It was a really interesting exercise for me as a filmmaker, though.

Firstly, I’ve never cut someone else’s footage before, which means I’ve never really made many creative decisions in editing, as I tend to have my final picture laid out in my head while I’m shooting, which means my editing is usually a case of just stringing it together in a way that makes sense. I’ve never had to spend a lot of time working through all the footage and working out how to fit all the pieces in place in a sensible way.

Cutting someone else’s footage also made me realise how much you need to think about the edit when you’re shooting for another editor. Cutting my own stuff means I know what I’ve shot so I never get too hung up on shots that may not be there, because I never think of them.  As an outside eye on an edit, you find yourself thinking, “What I really need is a quick cutaway of this thing in close up,” or “It would be great to have that bit of action from this angle,” which can make it inordinately frustrating when you find you don’t have that footage available to you. I’ve taken note that if someone else is editing my work, I need to give them as many options, cutaways and inserts as I can.

I’ve also learned the enjoyment of collaborative editing. Being a self-shooting producer/director/editor on almost all of my documentary stuff, I make all the creative decisions. While this nicely feeds my control freakery, it masks just how much enjoyment you can get from sitting in an editing suite with a director or creative producer trying different options out and seeing how they work.

Not only did Tuesday’s looooooong day of cutting (left for Town at 9am, got home at 12.35am) give me great confidence in my own ability as an editor, but also allowed me to learn a number of valuable lessons that will make me a better producer, director and shooter.

Anyone need an editor?

Apologies for the delayed return to the return to blogging – I’m not sure why I chose to re-start blogging just before going into production on yet another short film – I should plan these things better.

The film in question, Love Like Hers, went remarkably well despite a hectic schedule and 3 lost hours on the first morning thanks to the good old Yorkshire weather.  The writer/director, Danny Lacey, has already detailed the ins and outs of a crazy 3 days on both his blog and his live show, which you can watch back on demand on his LiveStream channel, so I won’t go into it too much. For those of you who want a taste of what we went through, here’s a short behind the scenes vid from Danny’s YouTube Channel:

My role was essentially as an on-set coordinator, since I’d come on board too late to really be able to take a lot of the “real” production stuff from Danny. Although, frankly, I ended up with more than enough on my plate as it was. It definitely would have been an impossible mission had it not been for the extraordinary Bethan Davis, who started as a Production Assistant, but ended up as a Production Co-Ordinator/Production Manager and was outstanding, as was Danny’s girlfriend, Jacqui, who shouldered a huge amount of stress on Danny’s behalf.

If there was one mistake we made it was in not having enough time for me to take financial control of the picture, meaning all spending decisions had to come from Danny himself. That will doubtless be rectified in future projects together.

What I’ve learned over the last few weeks, though, is that I’m actually not only a big fan of, but also well suited to being a producer. I like the coordination, I enjoy the on-set challenges, but most of all I like to be able to help other writer/directors achieve their vision.

This became abundantly clear to me yesterday after spending over 2 hours in a script meeting with a first-time writer/director who’s got a great little story mapped out.

Louisa is unique in many ways, not simply because she has made a powerful and fascinating documentary exploring her physical and emotional recovery from an horrific accident. She also knows exactly where she stands in terms of skills, abilities and desires.

The script she sent to me has, at its heart, a really strong emotional pull and a really quirky, captivating idea behind it, but it it – by her own admission – in very rough form. Yesterday afternoon she stopped in to my place and we talked through the whole thing from start to finish and really started to delve deeply into the characters, where they were coming from and why they made the decisions they did.  I’m totally confident that when she sends her second draft over it’ll be a vast improvement.

For those of you who want to know why I find Louisa such an exciting person to want to work with, check out her doc, The Highest Low:

And while I’m here, if there’s anyone out there with a script they want to turn or see turned into a finished product, I’m all for taking a look.

Way, way back in the olden days of May or June a few of my Twitter buddies started twittering about the Red Planet Prize, a free screenwriting competition run by Red Planet Pictures, the production company run by Tony Jordan behind dramas like CRASH, HUSTLE and ECHO BEACH/MOVING WALLPAPER.

The competition required writers to send in the first 10 pages of a 60 page TV show, either a stand-alone hour or part of (or pilot for) a longer series.

I’ve had an idea buzzing about in my head for quite a while for a TV series I want to write, so I thought I’d give it a whirl.  My early drafts were shabby to say the least, but as the first-round submission deadline loomed I had ten credible pages that I felt I could send off.

The biggest issue was the recommendations of most professional writers when talking about the prize – make sure you’ve got all 60 pages before you submit, so you can send the script across as soon as you get the call.  That is, if you’re successful enough to still be in the running once the 1500 submissions are whittled down to those few whose full script will be read.

I asked a friend and script editor, Lucy Vee, what I should do.  Her advice? Go for it anyway; it’s free, what have you got to lose.  So I did.

I have to confess at this point, I’ve been going through something of a crisis of confidence in my writing in the last few months.  I’ve not written a huge amount and what I have written, when glanced back over with a critical eye, doesn’t seem up to snuff for me.

I’ve been laying low, not hitting my keyboard as much as I should have (as evidenced by the lack of bloggage) and focused instead on filmmaking rather than writing.  I’ve been on a great project with Northants County Council, through Catalyst Theatre Arts, making a doc about a sibling support project in the area and I’ve also just come off Assistant Producing/Production Managing a UK Film Council short film, ELLIE.

I wasn’t prepared, then, for the email that landed in my inbox yesterday to say my script, NUMBER 10, has made it through to the next round of the RPP.  Seriously.

My first reaction was utter delight – it felt like a real vindication of my work thus far and showed me that despite my crisis of confidence, I do actually have a bit of talent at this writing lark.  The second thought was dread.  I hadn’t actually looked at the Final Draft file with my submission on it since I sent it in.  The email stated quite clearly that the full 60-pager had to be submitted by email by Monday lunchtime, just 6 days away.

I checked the file and did some calculations.  I’d managed 21 pages of the script so far, of which I’d submitted the first 10.  I now had 6 days to come up with another 40 pages that would match the quality of the submission that appears to have piqued the interest of the judges.  And given that this was at 6pm, it really meant 5 days.  And since I’m away giving a talking Liverpool on Thursday, that really meant 4 days.  That’s an average of 10 pages a day, but I’d still need time to proof-read and edit before submission.

Yes, ladies and gentleman, I am also currently blogging.  This is 600 words that could have gone into my script, but instead I’m sat here filling you all in.  I hope you’re happy.  I am.

Yours sincerely,

Oli Lewingon, King Procrastinator & Red Planeteer.

Not only did the phenomenal weekend of new model distribution practices put on by Chris Jones feature keynote turns from Sheri Candler and Jon Reiss (detailed here and here respectively), it also managed to fit in several fascinating, inspiring and illuminating turns from key indie film supporters and enablers as well.  Here’s a (very) quick low down on what we got from them all.

OPEN INDIE

Kieran Masterton stopped in on Day 1 to talk to us about OpenIndie.com, the great new website for indie filmmakers designed to help organise screenings of flicks where they’re most in demand.  I’m not going to go into heaps of detail, as it’s all available on their website, but I did learn a huge amount from Kieran about a platform I’d previously been a little dismissive of.  Although I’m still somewhat sceptical about how many non-filmmakers will join the site and thus the number of potential audience members who’ll be requesting films, I do think that given the right support and promotion among filmmakers and film fans, it has the potential to be a game-changing site for indie distribution.  I’ve gone from disinterested disbeliever to fascinated, active observer, so Kieran clearly did his job well.

He also treated us to an impromptu masterclass on websites for filmmakers which was remarkably insightful seeing as he was essentially riffing unprepared from his own experiences.  His key advice: know what you want your site to do before approaching a developer.  And don’t confuse development with design – they’re two VERY separate things.

SHOOTING PEOPLE

Although I have to say I didn’t learn anything new about SP from James’ talk to us on Day 1, it did serve as a reminder of just how effective it is as a tool to connect filmmakers across the country and – potentially – the globe.  As part of the new model of distribution and marketing, I think its use is limited given that it’s an audience of filmmakers, but as a resource to help you get your movie made it’s clearly invaluable.

OPEN CINEMA

Not to be confused with Open Indie, our presentation from Christoph of Open Cinema served as a stark reminder as to how we as filmmakers can make a real difference.  Open Cinema is a project aimed at kitting out hostels for rough sleepers with their own cinemas to show challenging, thought-provoking films to some of the most under-priviledged people of our country.  They also run projects to help homeless people tell their stories through film by partnering with established filmmakers.

This presentation really hit home to me and is something I very much want to be involved with.  I hope to have a meeting with Christoph in the next week or so to see how I can apply my skills in education to helping out with the Open Cinema project.  And I would encourage any filmmakers who can spare a little time to check out Open Cinema and see about volunteering to help brighten the lives of some truly wonderful but over-looked people, even just for a day.

NOVEMBER FILMS

We also had a great presentation on true DIY distribution from James of November Films, whose documentary BEYOND BIBA has been sold all over the world from James’ office at Ealing through judicious phone calls and constant hard work.  Along with global sales, the film is also a prime example of Jon’s “Live Event/Theatrical” model, having held over 60 screenings all over the UK that have been hugely successful.  They also highlighted the fact that merchandise can play a key role; at one screening, the team took over £1500 in sales.  Granted they had the film’s subject there and a packed auditorium of her biggest fans, but it still shows how making your screenings an event can turn a profit for you.

As I’ve said before, I could write reams of stuff on here about the weekend, but I could never do the experience justice.  I cannot recommend this workshop enough, nor the importance for filmmakers to follow, interact with and learn from Sheri, Jon and Chris.

What makes these three unique is there truly unselfish willingness to share their knowledge, insights and theories with all filmmakers and to enter into discussions over how to get this model out there.  They’re not precious; they want the best for all indie filmmakers and are willing to debate the issues we face from dawn ’til dusk (and then a little after that, too).  If they’re coming anywhere near you with this workshop, you HAVE to do it.

So Sheri Candler supplied us with a wealth of information, tips and tricks on Day 1 of the Chris Jones-organised marketing and distribution seminar and we all left with our heads ringing with Sheri’s “engage, engage, engage” message.

Little did we know Day 2 was going to bring on even more information to cram into our little heads as fast as we could assimilate it.

Jon Reiss, through the self-distribution of his feature-length documentary BOMB IT, has become a pioneer of the new model for indie filmmakers to get their film out there.  He’s collected his experiences and thoughts into his book, Think Outside the Box Office, and Sunday was spent going over some of his key concepts.  As for Sheri’s day, I’m not about to take you through it line-by-line, but rather highlight the salient points as they stood out to me.

The essence of what Jon was teaching throughout the day – in various different guises – was that self-distribution is both achievable and, potentially, profitable, but that the very best model to adopt is a kind of hybrid model between doing it all yourself and partnering with distributors to help you reach markets you may not be able to tackle on your own.

The biggest thing Jon stressed is something I mentioned in yesterday’s post: budgeting.  Not just having the money to do it, although that’s a key part of it, but also your time.  Getting your picture out there, especially if you’re doing all the work, is at least 12 months of full-time labour.  That’s a lot.  To help us think of it in a clearer way, Jon has introduced the concept of “The New 50/50” whereby you should be spending 50% of your resources on making the film and 50% on marketing and distribution.  And by “resources” we’re talking everything from cash budget to man-power.

There are bound to be arguments (and probably already have been) about a model that proposes that cash-strapped filmmakers should “wave goodbye” to half of their production budget, but that is fast become short-sighted in the extreme.  If independent filmmakers truly want our film to reach an audience and achieve our goals, it’s essential that we learn to embrace this sort of model.

For those who are still shifting uncomfortably at the thought of having to “market” your picture, Jon has another solution – the PMD.  Intended as a team member as vital as the producer, director or DP, the Producer of Marketing and Distribution is a new role who should be brought on board as early as humanly (and budgetarily) possible to start the audience outreach that is crucial for the successful marketing of the film – that early-stage engagement I spoke of yesterday.  Through pre-production, production and post, the PMD connects with and primes the audience so that they can leverage this support and transform it into sales of your movie – whether that be DVD through your own website or a sale to a distributor, the PMD takes care of it all, in close connection with the filmmaker.

It’s undoubtedly going to take time to build this kind of role enough in stature to convince indie filmmakers on a tight budget that it’s necessary, and for them to trust someone else with building this level of engagement, but I believe it’s crucial to the monetization of indie film.

It is also worth noting – and investigating – Jon’s ideas about the re-branding of a “Theatrical” release to his definition of “Live Event/Theatrical” – a concept that is defined as being any screening of a film in the way the filmmaker intended – ie, in controlled conditions with an audience.  That may be in a traditional cinema, or a church, community hall or anywhere you can project your movie in any capacity.

Key to this model for smaller indie pictures who can’t or won’t achieve the traditional theatrical run is making any screening an “event” by adding value beyond just that of the film.  That may be a Q&A with some of the team, it could include raffles, give-aways or similar.  But by embracing the short run and making the most of it, it’s possible for a filmmaker to earn more from a single screening in a town than a week-long run, as Jon himself can attest.

I could write a dozen essays on things we learned this weekend and I’m sure more of Jon and Sheri’s tips are going to be bubbling up and landing in my writings here over the next weeks and months, whether it’s specific to a project or in general discussion.  But I would encourage any filmmaker who wants to make a living from this to check out both Jon and Sheri’s blogs (jonreiss.com/blog and shericandler.com), as well – of course – as keeping up-to-date with what Chris is up to.  His courses are second to none and I have no doubt this one will end up repaying its costs many times over as we all apply these theories to our projects both current and future.

Thanks to all three of the marvellous trio for giving us such insight, help and knowledge.  Tomorrow, I’ll talk a little more about some of the visiting speakers over the weekend.  For now, you’re free to go make tea.