Archives: Creativity

It doesn’t take a genius to work out the value of “Event TV”. Take last night’s Superbowl: people all over the world tuned in and felt compelled to take part in the chatter, bantering back-and-forth with friends, followers and random strangers.

In the age of the DVR ((be it TiVo, Sky+ or whatever the dominant service in your area is)), VOD and online catch-up services ((like the BBC’s iPlayer)) more and more of us are watching our TV content time-shifted to suit ourselves. But if you want to be part of a conversation – if you want to experience the feedback as it happens – you need to be watching live.

The LOST finale is the obvious fictional TV reference ((just check out the spike in Twitter traffic as recorded here by the NY Post)). Although it’s easily dismissed as a once-in-a-lifetime occurrence for fans of one particular show and thus something of an exception, it’s still worth noting that the LOST team had spent 6 years working up to this moment, carefully building their following and fanaticism to the point when it became not only “must-see TV” but “must-see-at-the-same-time-as-everyone-else TV”, the very definition of “event TV”.

Can we, as independent filmmakers and creators, produce the kind of content that is best experienced live and as it happens? Can we create “event” content?

The closest we have to it right now is probably The Production Office Live and Film Snobbery, shows that are available almost immediately after airing on the ‘net for anyone to view it at their leisure, but which the vast majority of the audience wants to see live so they can engage in the chat and discussion, whether on the website chat or via Twitter.  Even this, though, is factual content rather than fictional.

If they key to it is interaction and immediacy, is it possible – or even realistic – for us to create “event TV” in a fictional format? Or are we foolish to even aspire to such heights? Do the indie forms of distribution (VOD, digital download etc) inevitably mean it’s beyond our reach, or can we create content that will get people buzzing across platforms as they all watch our product together?

What do you think?

This week’s most popular post on the blog was my Pick of the Web featuring Lucy V. Hay and Daniel Martin Eckhart‘s cross-talking posts on what it takes to succeed as a writer. You can read it here.

Today’s Sunday video for your viewing (and educational) pleasure it this fantastic piece by Turnstyle News on Lance Weiler‘s Pandemic 1.0 project that’s been running all week. Watch this video ((you can also see it on Vimeo here)) and learn how transmedia should be done. Spectacular; and makes me even more gutted that I wasn’t at Sundance this year to be able to participate.

Last night I was invited to K’s uncle’s Rotary Club meeting to give an after dinner speech about Cystic Fibrosis and transplant/organ donation ((most of you will be familiar with my own transplant story from my SmileThroughIt journal)).

I have to confess I’ve been so swept up in work the last couple of weeks I hadn’t actually taken any time to prepare what I was going to say. It’s not difficult to tell my story off-the-cuff, but I usually like to have a rough game plan.

What I love about being unprepared, though, is what crops up from the proverbial blue when I’m winging it.

Last night I found myself saying this:

We all learn very early on that life’s not fair.

It’s not fair that anyone should have to go through what I’ve been through; it’s not fair for a 28-year-old to have been to as many friends’ funerals as I have; it’s not fair that a friend of mine has waited 2 years longer than I did for a transplant that still hasn’t come and is on the verge of giving up altogether.

By signing the Organ Donor Register you may not feel like you’ve done very much, but you will have taken a very, very small but very, very important step towards making life that little bit fairer for the people who are waiting [for transplants] and the families who love them, support them and don’t want to lose them when there’s a simple solution.

There’s an old army adage known as the 6 P’s that tells us “Proper Preparation Prevents P*** Poor Performance”. Yet sometimes – just sometimes – lack of preparation can lead to inspiration, to creativity and to an outcome you’d not considered.

I spoke at the Rotary Club of Harrow because I wanted to help spread the word about how life-transforming organ donation and transplantation can be. I walked away with several pledges to sign up and nearly £300 in donations for the Cystic Fibrosis Trust. Sometimes lack of preparation pays off.

(Now, if you haven’t already, go here and sign the Organ Donor Register!)

I heard someone yesterday say that the most important thing in starting a project is making the decision to do it. I beg to differ.

We frequently make decisions and resolve to start things that we don’t see through, just see my pair posts about Mondays (Don’t Start on Monday and Why I’m Right). How many times have you heard someone is starting their diet, stopping smoking, beginning a new health kick, but they’re always doing it “next week” or “on Monday”?

Committing to starting a project is the most important step. Once you’ve committed – be it public or private ((although we all know that doing it publicly makes you far more accountable, even if it’s only to your friends)) – you’ve taken the first step towards making it happen.

Don’t sit back and relax in the knowledge that you’ve decided to do something so therefore it will happen; unless you fully commit, it simply won’t.

Just before Christmas, Seth Godin, über-leader of tribes and the man behind the seminal ideavirus revolution, created the website for a new publishing project aiming to launch in early 2011, in association with Amazon.

If you haven’t already, go subscribe to their newsletter and have a look around the site. The Domino Project is, in their own words ((and I emphasise the “their” in that sentence – it’s truly a collaborative effort)), “reinventing what it means to be a publisher”.

These are exciting times for global publishing; when someone with Seth’s ability, influence and forward-thinking partners up with such a global powerhouse as Amazon something exciting is likely to happen, whatever it may eventually be.

If you want to be a part of it, they’re also looking for a Domino Street Team across the world to help them roll out their plans throughout the next 6 months or so. You can read more about the role and the people they’re looking for here or head straight over to the application form and dive right in ((you’ve got until this Friday, 28th Jan 2011)); I already have.

The Domino Project is named after the domino effect—one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, this is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began.

The Domino Project, thedominoproject.com

When we take on new things – from launching a new project to starting a new health kick – we almost universally choose to kick off “on Monday”.

Monday is convenient because it’s the start of the week and we imagine we’ll be as fresh as a daisy and raring to go.

Ask around, though, and general wisdom will suggest people hate Mondays ((try Googling ‘Monday’ and see how many of the results are positive)). Why choose to start something fresh and exciting on such an energy-draining day?

If you genuinely want to start something new, start it today. Or Wednesday. Or Tuesday. Or any day of the week that will allow you to start with a bang. Don’t put it off ’til Monday.

Recently re-reading Robert Rodriguez‘s REBEL WITHOUT A CREW, the story of the making of EL MARIACHI and a filmmaking career, I came across this quote:

Low-budget movies put a wall in front of you and only creativity will allow you to figure out how to get around that wall. The less money and/or resources you have, the more you are forced to be creative.

And what is a movie anyway? A completely creative endeavour. Anything you can do to get away from the things that aren’t important, the better chance you have of being truly creative.

Robert Rodriguez, Rebel Without A Crew

Love him or hate him, we could all learn a little about creativity from Rodriguez.

Creativity isn’t about the money, the resources or the box office draw; it’s about telling the stories you want to tell in any way you can tell them, even if it’s not what you originally envisioned for them.

Exercise your creative muscles and get your project made, however you can. Finding your own way around that wall will harness the true power of your own creativity. And who knows, it may just unlock the doors to the studios.