Archives: Cinema

It doesn’t take a genius to work out the value of “Event TV”. Take last night’s Superbowl: people all over the world tuned in and felt compelled to take part in the chatter, bantering back-and-forth with friends, followers and random strangers.

In the age of the DVR ((be it TiVo, Sky+ or whatever the dominant service in your area is)), VOD and online catch-up services ((like the BBC’s iPlayer)) more and more of us are watching our TV content time-shifted to suit ourselves. But if you want to be part of a conversation – if you want to experience the feedback as it happens – you need to be watching live.

The LOST finale is the obvious fictional TV reference ((just check out the spike in Twitter traffic as recorded here by the NY Post)). Although it’s easily dismissed as a once-in-a-lifetime occurrence for fans of one particular show and thus something of an exception, it’s still worth noting that the LOST team had spent 6 years working up to this moment, carefully building their following and fanaticism to the point when it became not only “must-see TV” but “must-see-at-the-same-time-as-everyone-else TV”, the very definition of “event TV”.

Can we, as independent filmmakers and creators, produce the kind of content that is best experienced live and as it happens? Can we create “event” content?

The closest we have to it right now is probably The Production Office Live and Film Snobbery, shows that are available almost immediately after airing on the ‘net for anyone to view it at their leisure, but which the vast majority of the audience wants to see live so they can engage in the chat and discussion, whether on the website chat or via Twitter.  Even this, though, is factual content rather than fictional.

If they key to it is interaction and immediacy, is it possible – or even realistic – for us to create “event TV” in a fictional format? Or are we foolish to even aspire to such heights? Do the indie forms of distribution (VOD, digital download etc) inevitably mean it’s beyond our reach, or can we create content that will get people buzzing across platforms as they all watch our product together?

What do you think?

Recently re-reading Robert Rodriguez‘s REBEL WITHOUT A CREW, the story of the making of EL MARIACHI and a filmmaking career, I came across this quote:

Low-budget movies put a wall in front of you and only creativity will allow you to figure out how to get around that wall. The less money and/or resources you have, the more you are forced to be creative.

And what is a movie anyway? A completely creative endeavour. Anything you can do to get away from the things that aren’t important, the better chance you have of being truly creative.

Robert Rodriguez, Rebel Without A Crew

Love him or hate him, we could all learn a little about creativity from Rodriguez.

Creativity isn’t about the money, the resources or the box office draw; it’s about telling the stories you want to tell in any way you can tell them, even if it’s not what you originally envisioned for them.

Exercise your creative muscles and get your project made, however you can. Finding your own way around that wall will harness the true power of your own creativity. And who knows, it may just unlock the doors to the studios.

Ben Craig, a Scottish director who made his short film MODERN TIMES for a budget of tea and sandwiches, has been taking some heat on his Vimeo page for the definition of “no budget” given the very nice Sony EX3 he shot it on and the studio space he used for a flick that’s now gathering some major buzz from Hollywood agents and execs ((as per yesterday’s Hollywood Reporter blog piece here)).

The truth is that Craig shot the entire film using equipment and a studio borrowed from a photographer when it was free at the weekends. He then set about doing all the visual effects himself, learning the software as he went.

The bitterness of the commenters is hard to fathom ((although sadly all too common)). If we as filmmakers want to make the projects we’re passionate about, we need first to focus on building a contacts book of creative collaborators – a network of mutually beneficial relationships.

By asking first “What can I do for them,” before “What can they do for me,” we can not only start relationships on a positive footing, but also potentially open doors to exciting opportunities that will never come the way of those filmmakers who spend their time bemoaning the fact that they don’t have the resources that people like Ben Craig or Gareth Edwards ((the director of the similarly home-made (effects-wise) MONSTERS)) had.

Sometimes selflessness and generosity is the best way of being selfish and getting what you want. I guess that’s what they call Karma.