Archives: Blogging

When we take on new things – from launching a new project to starting a new health kick – we almost universally choose to kick off “on Monday”.

Monday is convenient because it’s the start of the week and we imagine we’ll be as fresh as a daisy and raring to go.

Ask around, though, and general wisdom will suggest people hate Mondays ((try Googling ‘Monday’ and see how many of the results are positive)). Why choose to start something fresh and exciting on such an energy-draining day?

If you genuinely want to start something new, start it today. Or Wednesday. Or Tuesday. Or any day of the week that will allow you to start with a bang. Don’t put it off ’til Monday.

Filmmaker and author of the seminal indie film bible THINK OUTSIDE THE BOX OFFICE, Jon Reiss, yesterday finished up his five part series of guest posts on his blog from Julie Eckersley about the success of the indie documentary THE SECRET, which has earned over $300million worldwide since its release in 2006.

The series is well worth taking the time to read and serves to back up, instill and reinforce all the lessons that Jon is constantly trying to drive into us through his TOTBO courses and book.

1. Start strong.
2. Tap into people’s passion.
3. Understand the power of your title.
4. Plan your marketing campaign from Day 1.
5. Align yourself with the key influencers in the area.
6. Alternative release and some very good news.
7. Shoot a promo first.
8. Cultivate your audience.
9. GIVE, GIVE, GIVE.
10. Define your brand.

Julie Eckersley, jonreiss.com/blog

Recently re-reading Robert Rodriguez‘s REBEL WITHOUT A CREW, the story of the making of EL MARIACHI and a filmmaking career, I came across this quote:

Low-budget movies put a wall in front of you and only creativity will allow you to figure out how to get around that wall. The less money and/or resources you have, the more you are forced to be creative.

And what is a movie anyway? A completely creative endeavour. Anything you can do to get away from the things that aren’t important, the better chance you have of being truly creative.

Robert Rodriguez, Rebel Without A Crew

Love him or hate him, we could all learn a little about creativity from Rodriguez.

Creativity isn’t about the money, the resources or the box office draw; it’s about telling the stories you want to tell in any way you can tell them, even if it’s not what you originally envisioned for them.

Exercise your creative muscles and get your project made, however you can. Finding your own way around that wall will harness the true power of your own creativity. And who knows, it may just unlock the doors to the studios.

Or cheque, for us Englanders.

This post from Seth Godin ((one of the few people on earth always worth listening to)) sums up very neatly some of the ideas and concepts about ourselves and our potential I’m working on at the moment.

A check in your wallet does you very little good. It represents opportunity, sure, but not action.  Most of us are carrying around a check, an opportunity to make an impact, to do the work we’re capapble of, to ship the art that would make a difference.

Seth Godin, sethsblog.com

According to just about everyone ((or everyone in the media at least)) today (17th January) is the most miserable day of the year. Every year.

But why? And since when?

I’m sure the original assertion was based on hard data, but how hard can that data now be if we all know we’re supposed to be at our most miserable today?

If we’re told every year that 17th January is the most miserable day of the year, that makes 17th January make us feel miserable.

Telling people something as fact will make it just that, but we can tell ourselves differently.  Whatever you want to be – happy or sad, jubilant or miserable – just be it, because living it will make it so.

My most productive time of day is very early in the morning. I’m used to being up at 6.30am to take K to the station for her commute to London and I know I work best in those 2-3 hours immediately I get up.

I have another burst of focus around the 5-6pm mark, where I tend to push myself into completing things before calling it a night.

Finding these productivity peaks not only helps you be more productive, but is much less likely to allow you to become distracted by other things. Just remember to close down Twitter and Facebook while you’re trying to make the most of your peaks.

When is your productivity peak?

My increasingly awesome Twitter-buddy Tyler Weaver posted this great article on his website today. I don’t know why, but I love peeking into other people’s work spaces, although Tyler’s minimalism puts my crazy-chaotic office/corner desk bombsite to shame.

I remember an old adage I used to try to placate my parents with at home:

A creative mess is better than a tidy idleness.
Anon

I clearly just need to learn how Tyler manages “creative tidyness”.

For a superstition, the muse certainly needs structure. You’ve got to tell it where and when to show up, or else it’ll become an excuse for you not to do your work.
Tyler Weaver, tylerweaver.com

Ben Craig, a Scottish director who made his short film MODERN TIMES for a budget of tea and sandwiches, has been taking some heat on his Vimeo page for the definition of “no budget” given the very nice Sony EX3 he shot it on and the studio space he used for a flick that’s now gathering some major buzz from Hollywood agents and execs ((as per yesterday’s Hollywood Reporter blog piece here)).

The truth is that Craig shot the entire film using equipment and a studio borrowed from a photographer when it was free at the weekends. He then set about doing all the visual effects himself, learning the software as he went.

The bitterness of the commenters is hard to fathom ((although sadly all too common)). If we as filmmakers want to make the projects we’re passionate about, we need first to focus on building a contacts book of creative collaborators – a network of mutually beneficial relationships.

By asking first “What can I do for them,” before “What can they do for me,” we can not only start relationships on a positive footing, but also potentially open doors to exciting opportunities that will never come the way of those filmmakers who spend their time bemoaning the fact that they don’t have the resources that people like Ben Craig or Gareth Edwards ((the director of the similarly home-made (effects-wise) MONSTERS)) had.

Sometimes selflessness and generosity is the best way of being selfish and getting what you want. I guess that’s what they call Karma.

Mashable.com carried this article yesterday. The intro sums it up perfectly:

Good, smart, fun and relevant content should be at the core of any social media strategy. Great content should reflect your brand and give people a reason to stay engaged.

Frank Marquardt, Mashable.com

Last summer I did a stint making short videos for THE PRODUCTION OFFICE LIVE. The show is presented and produced by my friend, author, filmmaker and blogger, Chris Jones. Its mix of interviews with genuinely valuable insight and lively studio chatter, saw it quickly become a favourite among indie filmmakers across the world ((literally, with viewers in the US, Germany and Australia among other places)).

Chris and his producing partners have recently launched a crowdfunding campaign for the second season of the show to give them enough capital to run the show professionally. Take a look at their IndieGoGo page to find out more (and back them if you can).

The campaign itself has one key element that too many filmmakers ((and crowdfunders of other art forms)) miss: “perks” or “rewards” that backers genuinely want ((such as a credit on the show, a visit to the studio, a VIP pass to the always-awesome wrap party)) at minimal cost to the production.

Too often crowdfunders come up with lists of brilliant bonuses, but if you’re giving away a $40 T-shirt to people who back you to the tune of $50 it doesn’t take a genius to tell you’re not going to raise the amount you need to make your show. Some would argue even a $10 T-shirt on a $50 pledge is too much of a chunk to give away.

What Chris & Co have done is to come up with a crowdfunding model whereby they offer great value to contributors at little cost to themselves. That is the ultimate lesson in crowdfunding best practice not only because it gives the show the best fundraising model, but also because as a backer you know you’re money is going to help your favourite show get made, not to produce the rewards you’ll receive for putting your hard-earned in.

Well done to Chris, Judy, David and Gemma for creating a great campaign for a great show. I can’t wait for the new season ((which will also, incidentally, be featuring the return of the LOWDOWN from yours truly)).