Yearly Archives: 2011

My regular schedule of blog updates has been interrupted this week.  I’m ashamed to admit I’ve neglected the blog in deference to other things.

I was going to post a list of reasons why I’ve been a little lax since the weekend, but rapidly realised that work commitments, the beta-testing and site building of the new website and writing the eBook were nothing but excuses. I could and should have made time for the blog, just as I’m doing now.

There’s a lesson in this for all of us, especially in this time-pressured world many of us inhabit: excuses are exactly what they say on the tin – an explanation offered to justify or obtain forgiveness ((according to TheFreeDictionary.com)) – and we don’t need forgiveness, we just need to do what we’ve said we will.

Whether it’s through workload, procrastination or fear of over-committing, we all make excuses for the things we can’t do. The answer is to stop making excuses, stop asking for forgiveness and just do them. You’ll soon find it’s far quicker and easier to get things done than it is to run around seeking forgiveness for not doing them.

As a happy by-product, you’ll also be far more organised, far more productive and be seen as far more reliable. No need for excuses.

What have you been making excuses about this week? When are you going to set things right on them?

This weekend, I will be thinking of all those mothers in the world without their children.

This weekend, I will be thinking of all those children in the world without their mothers.

This weekend, I will be thinking of all those who would love to be sharing the same moments with their mother as I will be with mine, but who are unable.

This weekend, remember that it’s good to be grateful and thankful for the family you have; there are far too many people who haven’t.

As part of my training for the 3 Peaks, I swim twice a week (in between the full-on gym workouts), thanks to the lovely people at Topnotch Healthclubs who’s sponsored my challenge.

Today while I was swimming I noticed a curious phenomenon that I’m going to name the “hottie effect”. There were three guys in the pool, including me. One of them was pretty much just sitting there, the other doing some slow, steady, not hugely dedicated breast-stroke lengths and me, somewhat beasting myself churning out my 500m.

In the middle of my 3rd 50m set, a girl came in.

I should immediately qualify this by saying that when I swim I obviously don’t wear my glasses, so I can’t actually see anything beyond the end of my nose in any kind of clear fashion.

This girl came in and, from what I could make out, she was young, slender and wearing a bikini.  Suddenly and remarkably the layabout starting cranking out some lengths, the breast-stroker suddenly upped his speed and improved his technique and I… well, I mostly carried on doing lengths while wondering how hot this girl must be to inspire the other guys to such great feats.

The point of all this isn’t swimming pool-based voyeurism, but to suggest that we all in some way or another adapt our behaviour in the presence a a pretty person ((girl or boy, depending on your personal preference)). In the gym especially, it makes be act “up” – trying to show ourselves to be fitter, stronger and faster.

What if we could apply that “hottie effect” to our creative lives? If we created in the shadow of the “hottie” – that single person we’re all desperate to please.

Impressing people – whether it’s an agent, a producer, a client or a partner – is an innate desire in all of us. We want people to love what we do. Creating that voice of approval and encouragement in what we do is a perfect way to motivate yourself and keep focused on creating the very best that you can, whatever it may be.

Struggle with getting down to work some days? Most days? Every day?

If you’re trying to think creatively and get yourself into the right mood, but can’t seem to settle your brain to the task in hand, you need to create yourself an inspiration pathway.

IP’s (as I like to call them ((since it takes too long to type inspiration pathway every time)) ) are a form of hypnotic process that allows you to reach the right state of flow to achieve your creative goals.

We all recognise the feeling: when you’re reading the blog of an inspirational online mentor (Tim Ferriss, for me); listening to that track that gives you goosebumps; sitting in that perfect spot that fills you with feelings of limitless ability and peacefulness. The trick is to find a way to tap into that feeling and apply it to your work routine.

By recreating that feeling of invincibility – of total creative power and freedom – you can access the flow state that will see you glide through the challenges that face you over the next couple of hours, or the ten pages, or that sales call to your dream client.

If you’re trigger is musical, so much the better – just hit ‘Play’ and take yourself there. For other triggers, find a way to access them each and every day when you sit at your desk to get cracking.  Bookmark a favourite post or posts, stimulate your sense and psych yourself into inspiring yourself to make the most of your day.

Inspire yourself and you’ll reach new heights you never imagined.

What lights your inspiration candle? How do you help yourself reach a state of flow when you sit down to work in the morning (or afternoon, or whenever you do your best work)?

In the pub bathrooms where I lunched with my Godson today, I was struck by the “novelty” condoms machine, which offered prophylactics in an epic range of colours and shapes, with character’s faces drawn on them and designs that were supposedly “ticklers” and, therefore, more pleasurable. Not my thing, but I do see that there may be a market for them.

Until I saw the qualifying statement:

Not suitable for barrier use.

That’s right: novelty condoms at £1 a pop (roughly $1.60) that don’t actually work as condoms.

In business (or filmmaking, for that matter), there’s nothing wrong with novelty for novelty’s sake. After all, how many sea-side resorts keep their economy rolling on frankly useless novelty tat that tourists of all ilks like to pick up?

But if you’re offering a novelty item that serves a purpose, it’s vital that the novelty shouldn’t get in the way of that given purpose.  The proverbial chocolate teapot excepted ((it’s not really a teapot, it’s just a foodstuff, and you’d never consider using it as a teapot)), anything you ship, sell or offer needs to do what they say on the tin (in this case, be a condom) over and above the comedy, novelty value that they offer.

In today’s world, it’s harder and harder to find anywhere that doesn’t have Wi-Fi access. Much to my surprise ((and, it turns out, my luck)), one of those places is the campus coffee shop of City University ((where I accompanied my fiancée to calm her nerves before her exam today)), which has a connection so slow as to be pretty much useless.

Unfortunately for the new website I’m planning and prepping, it just wasn’t as viable a work option as I’d hoped. Instead, with no real ‘net access to speak of, I managed to write a rough draft of the first two thirds of my new eBook ((which I have also now announced to the world, giving myself accountability and therefore less ability to avoid it, but more on that in a future post)).

I’ve been planning and meaning to write the book for the last couple of months, but something always gets in the way, whether it’s my own procrastination, a feeling of too little time or a simple perception of “writer’s block”.

Today, by getting away from my usual distractions and by having almost literally nothing else to do, I settled down, I focused and I ploughed through way more, way faster than I ever thought I would.

The next time you have something you really want to do but can’t seem to find the time, see what happens when you move yourself away from your usual workspace and take yourself to a place where you can’t be distracted by the usual things. Be it a park, a library or anywhere that doesn’t offer fast-as-lighting internet access, find the place that fits and see just how much you plough through.

I see many more days of internet-off writing ahead of me. Let me know what you think if you’ve tried it, or if you have your own tricks for getting super-productive.

It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.

Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.

The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”

I cannot stress just how important I think this book is for anyone to read. Go get it.

If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!

C. C. Chapman, SXSW Pokes

What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!

Sandy Harper, SXSW Pokes

The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.

Amber Naslund, SXSW Pokes

You’re right, you can’t actually make ‘The Hobbit’ as your next film, but you can learn a huge amount about creating and nurturing your audience from the get-go from Peter Jackson‘s latest adventure in Middle Earth.

Yesterday, production began on the two-film adaptation of the J.R.R. Tolkein book and no sooner had the press release hit the wires than Peter Jackson himself had launched his new Facebook Page. Yes, it’s a personal one, but you can be sure that it’s going to be used almost solely to promote his current flick up until its release in 2012.

This early-bird establishing of connection and communication with the audience (which is something PJ excelled at with both ‘The Lord of the Rings’ and his 2005 ‘King Kong’ remake) is crucial for filmmakers across the budget range.

While Jackson and the Hobbit team may be walking into an audience of millions of eager fans across the world and you may be staring at an audience of less-than-eager family members at the start of your journey, focusing on and starting your social media and marketing efforts from Day 1 is a key principle in audience building for independent filmmakers.

Just ask your friendly local PMD, a post title created by Jon Reiss and being exemplified by the sterling work of Adam Daniel Mezei over at pmdforhire.com – creating your film with your audience in mind is crucial to your success and the more (and earlier) you can connect with them, the more successful you will be.

I’ve long been a loud advocate of the power of social media and digital marketing if used in the right way. The biggest issue that I try to drive home to all of my clients, however, is the simple truth that social media is – and must be seen as – an investment for your business.

It costs money in terms of resources, but it also costs far more in terms of time – the time it takes to develop a social media strategy, to build an audience of friends, fans and followers and to maintain that tribe of people in a way that makes them feel valued by both the brand and the people behind the brand.

Which is why I was so disheartened to see this article on Mashable.com this week on time-saving tips for Twitter.  While I agree that there are ways to increase your productivity by developing processes and systems to optimise you and your company’s time on social media sites, I was taken aback to read this (under Number 3):

Another way to fit tweeting into your schedule is to develop tweets in bulk and schedule them to go out later.

Leyl Master Black, mashable.com

This is possibly the single most misleading piece of advice that is bandied around about Twitter. Scheduling Tweets isn’t conversation, it’s broadcasting.  Social media is specifically that: social. It’s about interaction, conversation and community, not about broadcasting your “message” ((whatever that may be: sales, social good, charitable)) – that’s what traditional media and paid-for advertising is for.

If you only take one thing away from this blog over however many weeks, months and years it exists and you subscribe, let it be this: don’t schedule your Tweets. If you’re not prepared to invest the time to be part of the conversation with your tribe around your brand, then this form of online marketing isn’t for you.

Most importantly, remember that not being on Twitter, or Facebook, or LinkedIn, or Tumblr, or Blogger, or WordPress or any other social media, blogging or online marketing site doesn’t automatically make you “un-hip” or “out-of-the-loop”. If it’s not right for you, your audience or your budget, then not being on them makes you a far savvier marketer than anyone who’s simply using them as just another broadcasting platform.

I’m getting down off my soapbox now.

I don’t want to pour more scorn on the much-derided Spider-man: The Musical, enough of that has been done by commentators and citizen reviewers across New York, the US and, increasingly, the world. I make no comment on its artistic merit; I’ve not seen it and therefore am in no position to judge.

I did, however, see a lesson for all artists and creatives in the development and re-development of the show following this piece in the New York Post this week. The key phrase for me:

[Phil] McKinley’s going to turn the show into a shorter, special-effects-driven family spectacle more suited to the world of Steve Wynn than Steve Sondheim.

Michael Riedel, nypost.com

For me, if you’re creating a musical from a comic book, the tone and the feel of the show needs to reflect that of the book itself. The same holds true for making movies and TV shows of comic books, too.  What I don’t understand about Spidey is why have a short, special-effects-driven family show is a change of direction – that’s exactly the sort of show it should have been in the first place.

As any social media and marketing expert will tell you, knowing your audience is key. And the audience for Spider-man: The Musical surely wants to see something breath-takingly spectacular with a simple, familiar storyline that they don’t have to concentrate on too much.  From the reports abounding on the ‘net, that’s not what they’ve got.

Knowing your audience and knowing exactly what it is you’re making is crucial to the artistic and commercial success of any artistic project. Even for little indies who don’t want to think about “commerce” and “business” ((as misguided as that is)), it’s vital to understand who is going to consume your eventual product, even if they’re not paying for it.

What else would you want from a Broadway/West End show based on a comic book? I can’t think of anything other than good fun and spectacle. It’s the old K.I.S.S. message: Keep It Simple, Stupid.