Monthly Archives: December 2010

Following yesterday morning’s excitable, if over-tired post, I decided the best use of my time was, clearly, to redesign the blog. There was some logic to it, since I see the blog becoming quite a key part of the new project, but mostly it was because I couldn’t really focus on anything work-related.

As part of the process, I figured it was about time to move the blog to its own server. Since migrating to olilewington.co.uk from my old blog about my transplant journey, I’ve used a masked-forwarder for the domain to hide the fact that I’ve been hosting it on the server of another of my websites.

To cut a very long (24 hour+) story short, the hosting company went all weird and ‘lost’ the domain, then when it reappeared it was still set up for the old site and the re-direct didn’t work and I’d copied the wrong database over. Deep breath.

In the end, though, it was Twitter that came to my rescue, providing as it did a HUGE volume of helpful responses from my various tech-savvy followers and, eventually, Mike Busson managed to help me get it all squared away.

The whole experience just goes to illustrate what the true power of social media is: helping people.

By offering practical advice and solutions – as was the case with my issues – supporting people having a hard day, celebrating your friends’ successes or RTing people’s good causes or crowdfunding campaigns, you are doing things for other people and forming an active part of a community.

Engagement and involvement is the ultimate key to getting the most not just from social media, but life itself. Only by being willing to give to others will you find others willing to give back.

So next time you’re asking people for a ReTweet, or encouraging people to click on the ‘Share’ buttons on your blog (did you pick up the subliminal message in there?), stop for a second and ask yourself: when was the last time I did this for someone else? What have I given in order for others to give back?

Call it Social Media Karma. Or SMarma. If that didn’t sound so much like smug and smarmy…

I’m writing this at an almost respectable 7am, but considering I’ve been awake all night it doesn’t feel like the start of a new day.

Why have I been awake all night, I hear you ask? Or is that the voices in my head? They crept in about two hours ago and are pretty insistent on staying there. But I digress.

I have a weird and wonderful brain that kicks into gear at random moments, which is fantastic for creative and lateral thinking, but not so good when it steps up to overdrive just as I settle down for some well-earned kip.

And so it was last night, when my head hit the pillow mere minutes after hitting on the most amazing concept for a HUGE new project. The real beauty of it, though, is that it’s not a ‘new’ project. Rather, in a flash of awkwardly-timed, knock-out inspiration I found a way of tying together no fewer than FOUR existing projects into one symbiotic whole.

For those of you familiar with transmedia storytelling, hold your groans. I haven’t just wedged a bundle of ideas together into one unconscionably complicated and sprawling hole. I have – you may be surprised to know – actually thought it through.

Some of the ideas were already concrete in my head, other were more shapeless and still others were small moments of “wouldn’t it be great if I could…”. But they all shared a common theme that I just hadn’t identified before, a theme which will – hopefully – over the coming few months, be explored through a wide range of stories and across a variety of different media; not least, I suspect, this blog.

This is going to be a HUGELY ambitious project, but one I passionately believe in. I’m going to need a lot of help and support along the way, but that’s what you, dear reader, are there for. Together we can not just explore, inform and entertain, but hopefully expand and engross as well.

Here’s to 2011 and a new world of excitement. Won’t you come and join me for the ride?

PS – regardless of project-related bloggage, there’s going to be a lot more content on the blog in the weeks and months to come, so stay tuned (or come back more often than you have been…)