Just before Christmas, Seth Godin, über-leader of tribes and the man behind the seminal ideavirus revolution, created the website for a new publishing project aiming to launch in early 2011, in association with Amazon.

If you haven’t already, go subscribe to their newsletter and have a look around the site. The Domino Project is, in their own words1, “reinventing what it means to be a publisher”.

These are exciting times for global publishing; when someone with Seth’s ability, influence and forward-thinking partners up with such a global powerhouse as Amazon something exciting is likely to happen, whatever it may eventually be.

If you want to be a part of it, they’re also looking for a Domino Street Team across the world to help them roll out their plans throughout the next 6 months or so. You can read more about the role and the people they’re looking for here or head straight over to the application form and dive right in2; I already have.

The Domino Project is named after the domino effect—one powerful idea spreads down the line, pushing from person to person. The Project represents a fundamental shift in the way books (and digital media based on books) have always been published. Eventually consisting of a small cadre of stellar authors, this is a publishing house organized around a new distribution channel, one that wasn’t even a fantasy when most publishers began.

The Domino Project, thedominoproject.com

Some other posts you might like:

  1. and I emphasise the “their” in that sentence – it’s truly a collaborative effort []
  2. you’ve got until this Friday, 28th Jan 2011 []