I opened up my TweetDeck this morning to find a tweet from Jon Reiss who, you’ll remember, featured in this PotW post a couple of weeks ago.  His linked through to a TechDirt article about building audiences and why those who think it’s too much time and effort are misguided at best.

The salient point, for me, is the following:

while building a loyal audience and community may take time and effort, in the long run, they provide you with the ability to actually focus more on creativity.

Mike Masnick, techdirt.com

Read the full article here.

Are you working on cultivating an audience right now? Is it too much work, or can you see the payoff on the horizon?

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