Following on from yesterday’s post about faking it and how your inner confidence shines out through your actions, today’s post continues on the theme of perception.

I’ve just watched this video from Gary Vaynerchuk1 and it’s hard to do so without being inspired:

This is a guy who knows how he’s perceived, knows what people expect from him when they first encounter him, but flies in the face of it with wit and confidence.

Perception / Percepción

Knowing how people see you is key to finding your personal – or corporate – brand. I’ve written before about the importance of recognising your place in the market to help drive your growth, but it’s just as important to know not just where you see yourself, but where others see you, too.

Some other posts you might like:

  1. no, I didn’t really know who he was either until turned onto his stuff by Adam Baker []