Nike: Just Do It

For years the iconic sports brand have been telling us to ‘Just Do It. It works as a slogan because it’s short, it’s snappy and it’s easy to remember.

It also works because it’s true; the single best way to make anything happen is just to do it.

If you’re sitting around thinking of all the things you ought to be doing, you’ll never get anywhere. If there’s something to be done just get up and get on with it. The sooner you do, the sooner it’ll be done and you can get back to the other tasks on your To Do list1.

Even when it comes to big things, although you made need to break them down into smaller, more achievable chunks, you start down the road by simply taking that first step.

Yesterday, after much delay and dilly-dallying, I finally committed myself to attacking the 3 Peaks Challenge later this year. How? I contacted a journalist friend at my local paper and got them to run this piece on me to help me find a trainer.

Not only will I hopefully get some expert supervision and advice, but I’ve also announced the trip to the world in a way that will keep me honest, make me stick to my goals and motivate me to achieve what I’ve set out to do.

Expect more on the 3 Peaks and my journey towards it in the coming weeks. But, right now, what are you doing to “just do” today”?

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  1. or just chilling out []