A nice work-related smile today as we presented some initial creative concepts for a big piece of work that is rapidly descending on us.

Any creative will know presentation of concepts to a senior leadership team is always slightly nerve-wracking as you face that awkward “what do I do with this if they don’t like it?!” thought process.

Luckily they not only liked it, some of them even mentioned that when they first heard the concept they really didn’t get it and thought it would be a dead end, but seeing the execution and possibilities they got almost excited.

Score one for the creatives today!

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