Archives: Social Media

This week I have been engaged in numerous discussions of the organ donation system in the UK, mostly spurred by my appearance on Channel 4’s 4Thought.tv strand which asked, “Should Organ Donation Be Compulsory”.

Over the week, the show has featured a variety of views both for and against presumed consent and organ donation as a whole. One of these was Derek House, a Jehovah’s Witness who believes that all organ donation is fundamentally wrong.

While his views raised ire among the transplant community, it struck me that Mr House isn’t the man we need to be targeting. His religious beliefs preclude him from supporting organ donation: we’re not going to change that.

If we want to see the number of organ donors in this country increase, we need to tackle the vast disparity between the 75% of people who say they would be willing to donate their organs1 and the 26% who have signed the organ donor register. Those people don’t need convincing of the merits, they just need to be drawn out of their apathy.

Focusing our energies on a battle we’re already winning seems like a better use of resources than fighting one we will inevitably lose.

The same goes for any kind of battle you may be facing as an artist or entrepreneur: look at the fights you face and work out which ones are worth your energy.

Picking your battles is not the same as taking the path of least resistance. It’s about using your focus and energies on strategies and tactics that will make a difference, not banging your head against a brick wall.

1. the oft-quoted figure of 90% is, infact, the people who support the idea of organ donation; 15% of people support the idea, but say they wouldn’t donate their organs [↩]

Following on from yesterday’s post about faking it and how your inner confidence shines out through your actions, today’s post continues on the theme of perception.

I’ve just watched this video from Gary Vaynerchuk1 and it’s hard to do so without being inspired:

This is a guy who knows how he’s perceived, knows what people expect from him when they first encounter him, but flies in the face of it with wit and confidence.

Knowing how people see you is key to finding your personal – or corporate – brand. I’ve written before about the importance of recognising your place in the market to help drive your growth, but it’s just as important to know not just where you see yourself, but where others see you, too.

1. no, I didn’t really know who he was either until turned onto his stuff by Adam Baker [↩]

Although yesterday didn’t see a new post on the blog here from the #Trust30 challenge, I’m still creating. I spent the day working on plans to migrate and upgrade some of the websites I own and run, including this very blog, which the eagle-eyed among you will have noticed isn’t where it used to be.

I’ve also been working on a page to collate everything I do and advertise myself to the widest possible audience. The page should be live in the next couple of days, but here’s a sneaky few peaks:

Sometimes knowing when to stop trying to be the market leader is good for you.

Everyone wants to be Top Dog and we all want to be known as the go-to place for people to find our products or services. But there are times at which accepting that you’re not the biggest can be a distinct advantage.

Take MySpace, for example. Yesterday, I tweeted that they have release a new app to help musicians maintain their MySpace page and update their Facebook Fan Page at the same time. While I’m sure that MySpace is still smarting from being the go-to social networking site for a good couple of years way-back-when, they have now accepted that the vast majority of people use Facebook as their primary social networking tool.

The problem that MySpace faces is that while it’s ingeniously designed for musicians in particular, it’s fairly useless to those individuals and bands if the only people using the site are the musicians and bands themselves. The artists want to connect with their fans and the easiest way to do that is through Facebook.

By effectively helping their members to advertise themselves on Facebook, MySpace are helping to ensure that those who prefer the interface and usability of their site over Facebook can still use it to reach millions of fans who may never have discovered them if they had stuck solely to Facebook.

Biggest isn’t always best, especially if you know how to piggy-back on the success of a larger player to give your core customer base exactly what they want from your product.

Inspiration comes from many quarters all around us. Sometimes it’s something we see, sometimes something we here. A lot of times for me it’s things I read.

I’ve written previously about Seth Godin and his new book ‘Poke the Box’. After reading the free eBook SXSW Pokes, I immediately downloaded the Kindle version of the full book and read it quicker than I’ve read most things before.

Poke The Box is all about starting, initiating, changing the status quo without fear of failure. Reading it struck a chord with me. Not only had I decided to give up fear for lent, but I was also living a more fearless life, committing myself to things and driving myself forward in several areas of my life, albeit slowly.

While going through my RSS feed one day, I wondered if it wouldn’t be nicer to have a single place on the ‘net that collects all of the best content, particularly for filmmakers. There’s Hollywood Wiretap – a great site for news on big studio movies – but nothing really similar for blog posts and articles that are aimed at, written by and for the benefit of independent filmmakers.

TheIndieFilmHub.com was born in mere moments and, no sooner had the idea come to me than I had set about making it happen. This project, which launched yesterday, is my poke at the box, my attempt to get something shipped when other projects and ideas have been stagnating or not progressing as quickly as I’d have liked.

The Indie Film Hub is a place indie filmmakers can go to find the best, most useful, most relevant and entertaining content on the web, all personally curated. Every post on the site is hand-picked by a real, genuine human being – no bots, no aggregators, no automation whatsoever.

I hope, in time, it will become a great resource for filmmakers and be the first stop on their hunt for content. But if not, at least I started something. At least I poked the box.

When it comes to living your life creatively, you – the artist, the filmmaker, the writer – are the single most important person in your world.

By setting out to impress other people, we are doomed to following the path of what we *think* people want to see, only ever re-creating things that have gone down well before or that we are pretty sure will be swallowed without too much sugar on the spoon  ((apologies to Mary Poppins fans)).

The only person we as artists need to satisfy, impress or please is ourselves. By creating honest work, true to our core sensibilities and interests, we create personal work that carries a stamp of authenticity that will carry it onto a higher plane.

That’s not to say what works for us will sell like wildfire, will be the next break-out success or even make an impact. But all of those things are far more likely to happen if we start with the most important person in mind.

*Special thanks to Lucas McNelly on Twitter for inspiring this post.

My regular schedule of blog updates has been interrupted this week.  I’m ashamed to admit I’ve neglected the blog in deference to other things.

I was going to post a list of reasons why I’ve been a little lax since the weekend, but rapidly realised that work commitments, the beta-testing and site building of the new website and writing the eBook were nothing but excuses. I could and should have made time for the blog, just as I’m doing now.

There’s a lesson in this for all of us, especially in this time-pressured world many of us inhabit: excuses are exactly what they say on the tin – an explanation offered to justify or obtain forgiveness1 – and we don’t need forgiveness, we just need to do what we’ve said we will.

Whether it’s through workload, procrastination or fear of over-committing, we all make excuses for the things we can’t do. The answer is to stop making excuses, stop asking for forgiveness and just do them. You’ll soon find it’s far quicker and easier to get things done than it is to run around seeking forgiveness for not doing them.

As a happy by-product, you’ll also be far more organised, far more productive and be seen as far more reliable. No need for excuses.

What have you been making excuses about this week? When are you going to set things right on them?

1. according to TheFreeDictionary.com [↩]

In today’s world, it’s harder and harder to find anywhere that doesn’t have Wi-Fi access. Much to my surprise1, one of those places is the campus coffee shop of City University2, which has a connection so slow as to be pretty much useless.

Unfortunately for the new website I’m planning and prepping, it just wasn’t as viable a work option as I’d hoped. Instead, with no real ‘net access to speak of, I managed to write a rough draft of the first two thirds of my new eBook3.

I’ve been planning and meaning to write the book for the last couple of months, but something always gets in the way, whether it’s my own procrastination, a feeling of too little time or a simple perception of “writer’s block”.

Today, by getting away from my usual distractions and by having almost literally nothing else to do, I settled down, I focused and I ploughed through way more, way faster than I ever thought I would.

The next time you have something you really want to do but can’t seem to find the time, see what happens when you move yourself away from your usual workspace and take yourself to a place where you can’t be distracted by the usual things. Be it a park, a library or anywhere that doesn’t offer fast-as-lighting internet access, find the place that fits and see just how much you plough through.

I see many more days of internet-off writing ahead of me. Let me know what you think if you’ve tried it, or if you have your own tricks for getting super-productive.

1. and, it turns out, my luck [↩]
2. where I accompanied my fiancée to calm her nerves before her exam today [↩]
3. which I have also now announced to the world, giving myself accountability and therefore less ability to avoid it, but more on that in a future post [↩]

It’s a very badly hidden secret that I’m a loyal supporter and devotee of Seth Godin, the man I can most single-handedly credit with re-energising me in my low moments and helping me believe that anything is possible.

Never more so than with the latest free eBook from his Domino Project publishing company. Not only is it a great example of using something you give away for free (the ‘SXSW Pokes‘ eBook) to promote something you’re selling (the full-length ‘Poke the Box‘ book and eBook), it’s also full of stories that help you realise that anything really is possible.

The single most important element of SXSW Pokes is that it’s not just a few people telling stories that make you think, “Well, I could have done that if I’d thought of it first,” but instead contains 50 stories from people who make you think, “If they can do that with their lives, just think what I could do with mine.”

I cannot stress just how important I think this book is for anyone to read. Go get it.

If you are the only one getting in your own way of going after your dreams, stop and realize that you are the last person who should be doing that!

C. C. Chapman, SXSW Pokes

What’s your lifelong dream? As you step out to make it real, reach out to someone you’d like to know and emulate. That one phone call may change your life forever!

Sandy Harper, SXSW Pokes

The initiative I took for myself will always remind me that I’m teh one driving this train, and that I’m accountable to ther person in the mirror most of all.

Amber Naslund, SXSW Pokes

You’re right, you can’t actually make ‘The Hobbit’ as your next film, but you can learn a huge amount about creating and nurturing your audience from the get-go from Peter Jackson‘s latest adventure in Middle Earth.

Yesterday, production began on the two-film adaptation of the J.R.R. Tolkein book and no sooner had the press release hit the wires than Peter Jackson himself had launched his new Facebook Page. Yes, it’s a personal one, but you can be sure that it’s going to be used almost solely to promote his current flick up until its release in 2012.

This early-bird establishing of connection and communication with the audience (which is something PJ excelled at with both ‘The Lord of the Rings’ and his 2005 ‘King Kong’ remake) is crucial for filmmakers across the budget range.

While Jackson and the Hobbit team may be walking into an audience of millions of eager fans across the world and you may be staring at an audience of less-than-eager family members at the start of your journey, focusing on and starting your social media and marketing efforts from Day 1 is a key principle in audience building for independent filmmakers.

Just ask your friendly local PMD, a post title created by Jon Reiss and being exemplified by the sterling work of Adam Daniel Mezei over at pmdforhire.com – creating your film with your audience in mind is crucial to your success and the more (and earlier) you can connect with them, the more successful you will be.