I’m writing this at an almost respectable 7am, but considering I’ve been awake all night it doesn’t feel like the start of a new day.

Why have I been awake all night, I hear you ask? Or is that the voices in my head? They crept in about two hours ago and are pretty insistent on staying there. But I digress.

I have a weird and wonderful brain that kicks into gear at random moments, which is fantastic for creative and lateral thinking, but not so good when it steps up to overdrive just as I settle down for some well-earned kip.

And so it was last night, when my head hit the pillow mere minutes after hitting on the most amazing concept for a HUGE new project. The real beauty of it, though, is that it’s not a ‘new’ project. Rather, in a flash of awkwardly-timed, knock-out inspiration I found a way of tying together no fewer than FOUR existing projects into one symbiotic whole.

For those of you familiar with transmedia storytelling, hold your groans. I haven’t just wedged a bundle of ideas together into one unconscionably complicated and sprawling hole. I have – you may be surprised to know – actually thought it through.

Some of the ideas were already concrete in my head, other were more shapeless and still others were small moments of “wouldn’t it be great if I could…”. But they all shared a common theme that I just hadn’t identified before, a theme which will – hopefully – over the coming few months, be explored through a wide range of stories and across a variety of different media; not least, I suspect, this blog.

This is going to be a HUGELY ambitious project, but one I passionately believe in. I’m going to need a lot of help and support along the way, but that’s what you, dear reader, are there for. Together we can not just explore, inform and entertain, but hopefully expand and engross as well.

Here’s to 2011 and a new world of excitement. Won’t you come and join me for the ride?

PS – regardless of project-related bloggage, there’s going to be a lot more content on the blog in the weeks and months to come, so stay tuned (or come back more often than you have been…)

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